Articles tagged “australia”

Selling luxury travel today is all about options. Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.

Developments at OpenTable have been almost as quiet as a library while the restaurant reservations platform has been in investment mode. The acquisition of a dining reservations platform in Australia is obviously a geographic play.

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

Cuisine is a gateway to destinations. The key to culinary tourism is maintaining the cultural identity of its edible offerings while still catering to the global palette.

Destination partnerships between airlines and tourism boards make a lot of sense for both parties. It's a smart move for Singapore Airlines.