Articles tagged “australia”

TCV's investment will help SiteMinder scale on a global level as well as signifies diversified venture firms' growing interest in the hospitality sector.

The U.S. and other countries could learn some good lessons from the thoroughness -- and design-forward thinking -- on this report and analysis from TRA.

Hotels are using social media to improve their branding and customer service. Although this may be the world's first "Instagram hotel," more hotels are reworking their design to make it easy for guests to share experiences online.

All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?

In a digital age, destinations and travel companies have as much to gain as job winners. In addition to the brand boost from the application process, a steady stream of content from the road provides companies with a years-worth of social updates.

Raise you hand if you, the tourism industry professional, see yourself in here. Almost guaranteed you do.

Tourism Australia’s viral marketing campaign has come to a close, but not without involving celebrities, individuals, and 196 countries in promoting tourism down under. Well played, Australia.

Outside of its main international hubs, Australia’s airports are inadequately equipped to take on a rising number of international visitors. Tourism growth, however, isn’t a bad problem to have.