Subscribe
Login

AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.

Online Travel

What Comes Next for U.S. Consumers, Travel Brands and Messaging in 2017?

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.
Dan Peltier | 8 years ago
Online Travel

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.
Jeremy Vargas | 8 years ago
Online Travel

Expedia Plans to Use Artificial Intelligence for Customer Service

There has been serious talk about artificial intelligence in travel for the past couple of years. While Expedia CEO Dara Khosrowshahi wasn't talking about implementing artificial intelligence for customer service in the next quarter or two, be assured that Expedia and others are working on it hard.
Dennis Schaal | 8 years ago
Online Travel

Behind Orlando’s New IBM Watson-Powered Travel App

Although Visit Orlando's new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time.
Greg Oates | 8 years ago