Articles tagged “apple”

Personalization initiatives aside, Apple's privacy changes are a great win for travelers, but a big headache for online travel companies. The result is the biggest players have the potential to gain advantage over smaller competitors.

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.

Does the reorganization and leadership shuffle make Expedia Group a proverbial lean, mean fighting machine to better compete? As with all these things, it will all depend on the execution.

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

Apple has reportedly offered employees a $500 daily cash bonus to fly to China. Despite a few ethical and liability questions, it's not as controversial as it sounds.

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

Can a single brand ever really own a customer? We think Hilton CEO Chris Nassetta is onto something here, but that won't necessarily stop his travel peers from trying to do that in their own ways.