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Hotels, airlines and others in the travel and hospitality industry are in a fierce bid for a piece of the $644.9 billion global leisure travel pie know they must reach consumers at every step of the look-to-book process and the journey beyond.
Today we are launching the latest report in our Skift Trends Reports service, The Future of Wearables in Travel.
Though the wearable category is young and many use cases are in their early days, one thing is already quite clear: Travelers want to remove obstacles and stressors along every step of their journey, and engaging with wearables in a way that simplifies their lives.
As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets Apple watch-wearing guests unlock their rooms to boarding passes carried, scanned and displayed on your wrist, wearables are becoming an important part of the tech-savvy traveler’s trip.
Just as mobile devices have freed consumers to communicate on the go by giving them mini-computers that fit in their pockets, wearables like smartwatches are moving essential updates to the wrist. For travelers, that means there’s no longer the need to pull out a smartphone to check a flight status, show a boarding pass or receive weather updates.
This report will explore how wearable devices can enhance the traveler’s experience from the minute she arrives at the airport to her hotel stay, which brands are leading the race to capture this segment, and what those in the industry that are interested in getting started need to know before jumping into the fray.
NOTE: We have moved away from the PDF format for reports; now you can read them in the new, online HTML5 responsive-design format. Check out an example here.
About These Reports
This is the 38th in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month — 24 in a year. Reports are available online in a responsive design format, or you can also buy each report a la carte at a higher price.
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Tags: apple, apple watch, google, research reports, wearables
Photo credit: A promotional image for Westin Hotels. Starwood Hotels & Resorts