Expedia Group's equity stake in American Express Global Business Travel has taken a shellacking to date, but other aspects of the deal have long-term benefits.
From travel marketing's AI-infused reboot to blended travel's entrenchment and the rise of Indian travelers as a force, Skift's 2023 Travel Megatrends are holding up nicely. That's a teaser for Megatrends 2024-style.
Generative AI is still in the early stages, but major travel companies are investing in tools that many of them say will be an important part of the future.