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Articles tagged “alternative accommodations”

Online Travel

Trivago Spins Alternative Accommodations as Its Ace in the Hole

In some ways, Trivago and TripAdvisor find themselves in similar situations, although TripAdvisor has more upside because of its global brand awareness and the breadth of its offerings. But both need time to play the long game. In Trivago's case, it is now seeing alternative accommodations as a potential life line.

Trivago Spins Alternative Accommodations as Its Ace in the Hole

Online Travel

Not Just for Hotels β€” Booking Holdings Has a Direct Strategy of Its Own

With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

Not Just for Hotels β€” Booking Holdings Has a Direct Strategy of Its Own

Online Travel

TripAdvisor Q1 Shows Some Positives Although Core Hotel Business Is Still Tough Going

Beyond all the financial razzmatazz, TripAdvisor's core hotel business is still under pressure while the much smaller experiences and restaurant businesses are growing nicely β€” although not profitably at this point. If TripAdvisor can hang on while these non-core businesses mature, then its outlook would be much brighter.

TripAdvisor Q1 Shows Some Positives Although Core Hotel Business Is Still Tough Going

Online Travel

Vacation Rental Search Site Tripping Lays Off 15 Employees and Restructures

Metasearch is hard, and comparison-shopping for vacation rentals and apartment shares is even harder. Tripping and others are having a hard time building their brands in the face of competition from larger players with more ample resources.

Vacation Rental Search Site Tripping Lays Off 15 Employees and Restructures

Online Travel

Booking CMO Adds Apartments to Complex Marketing Mix

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

Booking CMO Adds Apartments to Complex Marketing Mix

Online Travel

Booking Holdings CEO on the Foolishness of a Short-Term Focus

Stocks go up and stocks go down. That's one of the perils of being a public company and exposing yourself to such pressures. Booking Holdings CEO Glenn Fogel expresses a commitment to focus on the long term regardless of short-term complications. If Airbnb goes public, it would have to deal with a similar dynamic.

Booking Holdings CEO on the Foolishness of a Short-Term Focus

Hotels

Booking Claims It Beats Airbnb With 5 Million Alternative Accommodations Listings

Booking.com may be marginally ahead of Airbnb in the listings race, but for practical purposes you can call it a draw. It's game on, though, pitting Booking.com's renowned demand aggregation and marketing resources versus Airbnb's brand advantages, and the resources it would gain by doing an IPO and becoming more comprehensive.

Booking Claims It Beats Airbnb With 5 Million Alternative Accommodations Listings

Luxury

New Research Report: U.S. Affluent Traveler Trends 2018

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

New Research Report: U.S. Affluent Traveler Trends 2018

Hotels

New Skift Research Analyst Session: Exploring Vacation Rental Tech Must-Haves

More consumers than ever are using vacation rentals. But as the line with hotels blurs and the industry enter a new growth phase, it faces unique challenges in delivering the hospitality guests expect. Technology will be key to providing an elevated guest experience and will help determine who sees the most success.

New Skift Research Analyst Session: Exploring Vacation Rental Tech Must-Haves

Online Travel

Booking Targets Urban Apartments in Vacation Rental Land Grab

Booking.com now wants to sign up all types of alternative accommodations, even short-term rental apartments that face increased regulation in many cities. CEO Glenn Fogel seems to think that the ultimate winner of the online travel game will be whoever has the most beds in the end.

Booking Targets Urban Apartments in Vacation Rental Land Grab