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Articles tagged “air new zealand”

Airlines

Air New Zealand Urges Fans Into the Woods to Out-Do Taylor Swift Lyrics

While other airlines' safety video promotions just seem like a joke gone to far, as a pioneer in the field Air New Zealand gets a pass to do nearly anything it wants.

Air New Zealand Urges Fans Into the Woods to Out-Do Taylor Swift Lyrics

Media and PR

Best Travel Ads This Week: Destinations Celebrate Local Culture

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

Best Travel Ads This Week: Destinations Celebrate Local Culture

Airlines

The World’s Best Surfers Want to Teach You About Airline Safety

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

The World’s Best Surfers Want to Teach You About Airline Safety

Online Travel

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines

The World’s Best Airlines for Long-Haul Premium Economy

If you're going to pay more, you expect more. These airlines really get that.

The World’s Best Airlines for Long-Haul Premium Economy

Airlines

Top 10 Airlines on Social Media for November 2014

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

Top 10 Airlines on Social Media for November 2014

Airlines

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Instagram is becoming a clearer choice for airlines to reach new fans.

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

Find new ways to engage with your brand's audience like they are community members not just fans.

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

Media and PR

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands