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Articles tagged “air new zealand”

Airlines

The World’s Best Surfers Want to Teach You About Airline Safety

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

Samantha Shankman, Skift | 9 years ago

The World’s Best Surfers Want to Teach You About Airline Safety

Online Travel

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines have a locked-in five minutes that they can appeal to flyers and, if they play it right, broadcast to others. Air New Zealand has played it better than others.

Marisa Garcia, Skift | 9 years ago

Airlines That Turn a Safety Requirement Into a Content Marketing Opportunity

Airlines

The World’s Best Airlines for Long-Haul Premium Economy

If you're going to pay more, you expect more. These airlines really get that.

Marisa Garcia, Skift | 9 years ago

The World’s Best Airlines for Long-Haul Premium Economy

Airlines

Top 10 Airlines on Social Media for November 2014

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

Joyce Manalo, Skift | 9 years ago

Top 10 Airlines on Social Media for November 2014

Airlines

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

Samantha Shankman, Skift | 10 years ago

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Instagram is becoming a clearer choice for airlines to reach new fans.

Joyce Manalo, Skift | 10 years ago

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Media and PR

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

Find new ways to engage with your brand's audience like they are community members not just fans.

Joyce Manalo, Skift | 10 years ago

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

Media and PR

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

Vincent Trivett, Skift | 10 years ago

Skift Q&A: Google Insider Shares YouTube Tips for Travel Brands

Airlines

Air New Zealand Releases Controversial Air Safety Video Featuring Swimsuit Models

Air New Zealand's air safety video featuring Sports Illustrated Swimsuit models will undoubtedly draw a lot of attention from admirers and critics. Whether more passengers will learn how to find the exit rows and their life preservers remains to be seen.

Dennis Schaal, Skift | 10 years ago

Air New Zealand Releases Controversial Air Safety Video Featuring Swimsuit Models

Media and PR

New Skift Trends Report: Online Video Strategies in the Travel Industry

Video is the closest thing to an immersive experience that marketers can deliver. Discover which travel brands have been most successful producing and distributing video and why their content resonates with viewers and customers.

Jason Clampet, Skift | 10 years ago

New Skift Trends Report: Online Video Strategies in the Travel Industry