Alitalia Gets a New Look That’s in Line With Etihad’s Broader Ambitions
They say dress for the job you want. The new Alitalia uniforms are stylish and the campaign is emotive. Alitalia's look suits the job of being an Etihad Group brand. For those who believe brand defines long-term success, this is the case study to watch.
Marisa Garcia, Skift | 6 years ago