Articles tagged “air new zealand”

5 Travel Brands Winning on Social Media for the Week Ending November 29, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 29, 2014

Joyce Manalo, Skift

Connect with your audience's passions by giving them something to do that is worthy enough to share.

3 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 23, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 23, 2014

Joyce Manalo, Skift

Balancing brand history, personal perspectives, and user generated content is the trifecta of acquisition and engagement.

3 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

Joyce Manalo, Skift

As they say, timing is everything.

3 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 2, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 2, 2014

Joyce Manalo, Skift

Sometimes, when you give a little, you get a lot more.

3 years ago

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Samantha Shankman, Skift

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

3 years ago

A Field Guide to Understanding the World’s Airline Designs

A Field Guide to Understanding the World’s Airline Designs

Jonny Clark, TheDesignAir

How do carriers translate this into a paint scheme, changing familiar and regular airframes templates such as the 737 from a low cost carrier to a premium carrier and vice versa? We explore.

3 years ago

Air New Zealand CEO Eyes Asian Expansion to Fuel Revenue Growth

Air New Zealand CEO Eyes Asian Expansion to Fuel Revenue Growth

Tracy Withers, Bloomberg

Air New Zealand has done a phenomenal job raising awareness of its brand with creative, viral marketing. It can now capitalize on that success by broadening the reach of its actual routes.

3 years ago

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

5 Travel Brands Winning on Social Media for the Week Ending August 1, 2014

Joyce Manalo, Skift

Instagram is becoming a clearer choice for airlines to reach new fans.

3 years ago

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014

Joyce Manalo, Skift

Find new ways to engage with your brand's audience like they are community members not just fans.

3 years ago

Air New Zealand Poised to Announce Airbus Order

Air New Zealand Poised to Announce Airbus Order

Reuters

Diversity is always a wise rule when investing in stocks or aircraft. Air New Zealand will soon introduce the latest version of the Boeing 787 Dreamliner, but the airline is also intent on refreshing its mainly medium-haul Airbus fleet with a dozen or so A320s.

3 years ago

Air New Zealand’s Black Dreamliner Makes a Stunning Impression

Air New Zealand’s Black Dreamliner Makes a Stunning Impression

Catharine M. Hamm, Los Angeles Times

Air New Zealand's newly black-painted Dreamliner features a national symbol, a fern, and will certainly stand out when it's parked at the airport.

3 years ago

Australia’s Prime Minister Tells Qantas to Look Elsewhere for Help

Australia’s Prime Minister Tells Qantas to Look Elsewhere for Help

David Fickling, Bloomberg

While it may not be wise for the government to 'play favorites' as Abbott says, he should know that Qantas' Gulf State adversaries are getting exactly that help at home.

4 years ago