Articles tagged “advertising”

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Tourism boards come in all shapes and sizes with vastly different marketing budgets. If Arrivalist can help them make a more precise assessment of the impact of their advertising spend, then that is a step forward. There will be lots more competition in this sector as more companies mine the possibilities of location-based data.

It was careless for Expedia previously to claim it was the globe's biggest travel site. You'd think it would have been more precise about its boasts, and in its latest ads it narrows its claim and documents it. TripAdvisor assuredly is happier now.

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

Average American flyers care more about what they'll actually pay for air travel than where every dollar goes, making the current ad regulations more consumer-friendly and fares easier to search.

The creative campaign highlights the power of mobile, not just for keeping brands in constant contact with consumers, but as tool that lets consumers immediately act on real-life product prompts.

An outsider might think the U.S. online travel market is already saturated, but Booking.com is proving that there is plenty of room to grow in the U.S., and competitors are feeling the heat.

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.

TripAdvisor pulled its TV advertising so far in 2014 and now we know why: CEO Kaufer says it wasn't hard-hitting and memorable enough, and he's looking for a different impact.

Expedia has been the most aggressive big travel band in corralling travel bloggers, and although their proselytizing can at times be clumsy, it has mostly been very effective.