Page 37

Articles tagged “advertising”

Online Travel

Kayak Brings Back Advertisement Banned in the UK

Damn, if the UK's Advertising Standards Authority can't take a joke … Meanwhile, Kayak's Brain Surgery ad is obviously working and that's why the company brought it back.

Dennis Schaal, Skift | 10 years ago

Kayak Brings Back Advertisement Banned in the UK

Airlines

Delta Used Targeted Twitter Advertising For Flight Bookings and Economy Comfort Seats

If advertisers find Twitter's new tailored audiences advertising product effective, you can expect a whole lot more of it. This retargeting could be a perfect fit for tours and activities companies as they try to sell tours while travelers are in-destination and looking for something to do. Or how about a car rental offer served up just as someone debarks a flight? These sorts of things are coming.

Dennis Schaal, Skift | 10 years ago

Delta Used Targeted Twitter Advertising For Flight Bookings and Economy Comfort Seats

Hotels

Millennials Make Hotels Rethink How They Do Loyalty Programs

Brand loyalty in the travel industry has been an achilles heel with few being able to engender much of it. Miles and points are great, but it will be the experience, as well, that will make people keep coming back for more.

Dennis Schaal, Skift | 10 years ago

Millennials Make Hotels Rethink How They Do Loyalty Programs

Airlines

Spirit Airlines Advertises It Isn’t Smoking Crack When Offering Low Fares

Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.

Dennis Schaal, Skift | 10 years ago

Spirit Airlines Advertises It Isn’t Smoking Crack When Offering Low Fares

Hotels

TripAdvisor CEO Is Rethinking the Value of Facebook Advertising

Is Facebook's reputation as a marketing vehicle for travel brands in jeopardy? It looks like Facebook's advertising challenges go beyond monetizing mobile -- Google can capture a traveler in shopping mode, but that's harder for Facebook to do.

Dennis Schaal, Skift | 10 years ago

TripAdvisor CEO Is Rethinking the Value of Facebook Advertising

Hotels

TripAdvisor’s New Program Launch Will Bring In Small Hotels Like Never Before

The launch of TripConnect is a really big deal. In much the same way that Booking.com led the way in bringing on board apartment hotels, condos and villas, TripAdvisor will now enable that vast long-tail of smaller properties to participate and vie for direct bookings.

Dennis Schaal, Skift | 11 years ago

TripAdvisor’s New Program Launch Will Bring In Small Hotels Like Never Before

Media and PR

Who Is Spending Money on Travel Advertising This Fall

It's a good season at the high-end of travel advertising.

Jason Clampet, Skift | 11 years ago

Hotels

Why Travel Booking Sites Are Still Pushing Pop-Under Ads

TripAdvisor will talk about how its transition away from hotel search through pop-under windows to metasearch was driven by the need to improve the customer experience, and that indeed was part of the reason. But, the bottom line is it was mostly about the bottom line i.e. the economics.

Dennis Schaal, Skift | 11 years ago

Why Travel Booking Sites Are Still Pushing Pop-Under Ads

Hotels

How A Little-Known Travel Website Transformed Online Booking

Some travel companies took compare tools like Booking Buddy's and pre-checked several windows, driving up their own click revenue and exasperating consumers who unknowingly found their computer screens flush with pop-under windows when they started to search. CPC rates charged to advertisers became subject to a downward spiral, and although the model is still widely used, metasearch stole some of its thunder.

Dennis Schaal, Skift | 11 years ago

How A Little-Known Travel Website Transformed Online Booking

Hotels

TripAdvisor Launches Its First National Ad Campaign Touting Its Hotel Reviews

TripAdvisor is entering a very crowded field this year as online travel companies have saturated the airwaves. Still, with $40 million to $50 million devoted to its campaigns, TripAdvisor is going to get the word out. And kudos for brilliant use of its iconic green review icons.

Dennis Schaal, Skift | 11 years ago

TripAdvisor Launches Its First National Ad Campaign Touting Its Hotel Reviews