Articles tagged “adventure travel”

The death of a young American illustrates the continuing risk for niche operators committed to taking travelers to remote and risky parts of the world, including North Korea. They’re called risky for a reason.

After kissing TUI goodbye, Intrepid Group has a new adventure -- to be a company with $1 billion in revenue. With experiential travel being the buzzword, and having incorporated lessons from TUI into the company, it may achieve the goal sooner than five years.

As more people look for authentic, meaningful, (and impressive-on-Facebook) experiences, the adventure travel segment stands to grow.

Food is now the leading hook in travel and many travelers the world over not only perceive food tourism as an adventure but are also calling for more adventure type tours to heavily incorporate food experiences among hiking or white water rafting expeditions.

All tours are not created equal, and Wade's approach actually tries to avoid sameness.

The next generation of upscale soft adventure resorts are building out their experiential programming and content to offer more variety for a wider range of leisure and group clientele.

Young Chinese travelers increasingly want to connect with their adventurous sides as that market matures, but they're also bungee jumping, luging, and skiing to show-off cool photos on their social media profiles to prove they deserve attention and respect.

Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.

Butterfield & Robinson has tracked the emergence of mainstream adventure travel and adopted its product without weakening its position as a high-end operator. Its insights on what customers want and how to deliver on it can be useful to operators that serve all customer bases.

Adventure travelers say they would use travel agents and tour operators for their experience in knowing what destinations offer, but these findings question whether these travelers think travel agents and tour operators know exactly what they're looking for: an experience that is all their own.