Skift Take

As more people look for authentic, meaningful, (and impressive-on-Facebook) experiences, the adventure travel segment stands to grow.

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More than a quarter of U.S. travelers are adventurers or adventure enthusiasts, according a survey from the Adventure Travel Trade Association. But that doesn’t mean they’re all rock climbing and cave diving.

On this episode of the Skift podcast, we’re talking about who can claim to be an adventure traveler, how the word is used (or overused, in our guest’s opinion), and how social media is a blessing and curse for operators.

We are joined by Bruce Poon Tip, founder and CEO of G Adventures. Also with us is Casey Hanisko, VP of marketing for the Adventure Travel Trade Association.

They join Skift podcast host Hannah Sampson and editor Andrew Sheivachman.

Start listening to The Skift Podcast, today. Subscribe via iTunes, Google Play, or RSS.

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Tags: adventure travel, g adventures, skift podcast

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