As more people look for authentic, meaningful, (and impressive-on-Facebook) experiences, the adventure travel segment stands to grow.
More than a quarter of U.S. travelers are adventurers or adventure enthusiasts, according a survey from the Adventure Travel Trade Association. But that doesn’t mean they’re all rock climbing and cave diving.
On this episode of the Skift podcast, we’re talking about who can claim to be an adventure traveler, how the word is used (or overused, in our guest’s opinion), and how social media is a blessing and curse for operators.
They join Skift podcast host Hannah Sampson and editor Andrew Sheivachman.
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