Articles tagged “adara”

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New eBook: Key Strategies to Master Travel Marketing

New eBook: Key Strategies to Master Travel Marketing

Adara + Skift

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

3 weeks ago

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New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Adara + Skift

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

3 months ago

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New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Adara + Skift

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

1 year ago

These 10 U.S. Zip Codes Buy the Most Travel Online

These 10 U.S. Zip Codes Buy the Most Travel Online

Sean O'Neill, Skift

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.

2 years ago

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

Dan Peltier, Skift

Just as U.S. travelers expect deals at retail stores during the holiday season, the same is true for airlines and hotels with travelers waiting for bargains until a couple days or weeks before departure or check-in.

4 years ago

B2B Travel Startups Need to Show Personality on Social Media

B2B Travel Startups Need to Show Personality on Social Media

Joyce Manalo, Skift

Travel startups can be run like machines in their formative years, but they are learning that isn't enough. They have a long way to go to become more personable on social media.

5 years ago

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Ad Tech Is Driving One-to-One Marketing in Travel Booking

James O'Brien, Skift

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

6 years ago

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Rafat Ali, Skift

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

6 years ago

The Top 31 Most Heavily Venture-Funded Startups In Travel

The Top 31 Most Heavily Venture-Funded Startups In Travel

Rafat Ali, Skift

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.

6 years ago