Articles tagged “adara”

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Online Travel

New eBook: Key Strategies to Master Travel Marketing

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

New eBook: Key Strategies to Master Travel Marketing
Free Read

Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
Free Read

Online Travel

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Online Travel

These 10 U.S. Zip Codes Buy the Most Travel Online

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.

These 10 U.S. Zip Codes Buy the Most Travel Online

Online Travel

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

Just as U.S. travelers expect deals at retail stores during the holiday season, the same is true for airlines and hotels with travelers waiting for bargains until a couple days or weeks before departure or check-in.

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

Media and PR

B2B Travel Startups Need to Show Personality on Social Media

Travel startups can be run like machines in their formative years, but they are learning that isn't enough. They have a long way to go to become more personable on social media.

B2B Travel Startups Need to Show Personality on Social Media

Online Travel

Ad Tech Is Driving One-to-One Marketing in Travel Booking

It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.

Ad Tech Is Driving One-to-One Marketing in Travel Booking

Online Travel

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.

New Skift Report: Evolving Strategies in Travel Ad Tech and Bookings

Online Travel

The Top 31 Most Heavily Venture-Funded Startups In Travel

The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.

The Top 31 Most Heavily Venture-Funded Startups In Travel