Articles tagged “adara”

Tourism

India Daily: Post-Covid Outbound Leisure Bookings Hit Record High

European destinations have predictably missed out on being included in the list of preferred outbound travel choices from India for the summer. Retrograde visa policies have effectively ensured that these destinations lag behind in the competition to attract Indian travelers.

India Daily: Post-Covid Outbound Leisure Bookings Hit Record High

Travel Technology

Middle East Set to Outpace Other Regions in Growth of Travel Demand: Rategain

Three years on from the global pandemic, clearly, the travel sector in the Middle East has transformed. The region didn't let the Covid crisis go to waste.

Middle East Set to Outpace Other Regions in Growth of Travel Demand: Rategain

Tourism

Skift India Daily: Adventure Tourism Operators Need to Improve Safety Measures

Bungy jumping, scuba diving and paragliding may offer a lifetime of unmatched thrills, but are tour operators selling these thrills playing by the rulebook?

Skift India Daily: Adventure Tourism Operators Need to Improve Safety Measures

Travel Technology

RateGain Acquires Travel Martech Firm Adara for Mere $16 Million

With three of its four recent acquisitions based in the U.S., RateGain is making gains to acquire scale and dominance in that critical market.

RateGain Acquires Travel Martech Firm Adara for Mere $16 Million
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Online Travel

New eBook: Key Strategies to Master Travel Marketing

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

New eBook: Key Strategies to Master Travel Marketing
Free Read

Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
Free Read

Online Travel

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

New Research Study: How Travel Brands Can Improve Customer Loyalty and Manage Fickle Behavior

Online Travel

These 10 U.S. Zip Codes Buy the Most Travel Online

Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.

These 10 U.S. Zip Codes Buy the Most Travel Online

Online Travel

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

Just as U.S. travelers expect deals at retail stores during the holiday season, the same is true for airlines and hotels with travelers waiting for bargains until a couple days or weeks before departure or check-in.

6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

Media and PR

B2B Travel Startups Need to Show Personality on Social Media

Travel startups can be run like machines in their formative years, but they are learning that isn't enough. They have a long way to go to become more personable on social media.

B2B Travel Startups Need to Show Personality on Social Media