Adara + Skift
Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.
3 weeks ago
Adara + Skift
This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.
3 months ago
Adara + Skift
Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.
1 year ago
Sean O'Neill, Skift
Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.
2 years ago
Dan Peltier, Skift
Just as U.S. travelers expect deals at retail stores during the holiday season, the same is true for airlines and hotels with travelers waiting for bargains until a couple days or weeks before departure or check-in.
4 years ago
Joyce Manalo, Skift
Travel startups can be run like machines in their formative years, but they are learning that isn't enough. They have a long way to go to become more personable on social media.
5 years ago
James O'Brien, Skift
It is about showing somebody an ad in the exact right timeframe, and for the exact right product, in the place that they want to go. Get the report, get deeper insights into travel booking tech.
6 years ago
Rafat Ali, Skift
Advertising technology is driving a programmatic sea change in online bookings. To understand these changes, get the report.
6 years ago
Rafat Ali, Skift
The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.
6 years ago
