These 10 U.S. Zip Codes Buy the Most Travel Online
Skift Take
Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.
It probably won't surprise you to learn that some of the ritziest areas of the United States are big buyers of travel online. But many of us are curious about which neighborhoods, specifically, buy the most travel.
So Skift asked Adara, the Palo Alto-based travel data aggregator, to pinpoint the U.S. zip codes that buy the most travel online.
In an exclusive survey, the company examined purchases made between October 2017, and April 2018 that resulted in travel domestically and internationally. It examined all flight and hotel bookings — not searches, only actual transactions — made on desktop computers and mobile devices for travel done with its more than 190 data partners.
Major brands, such as American Airlines, United, Marriott, and Hyatt, give data — without including personally identifiable information — to the company in exchange for broader insights about the patterns in how hundreds of millions of people research and buy travel online.
Some caveats: The f
