It's far from a done deal, but a sale could make sense. Accor could potentially retain some of the benefits of Orient-Express without having to manage an ultra-luxury brand. LVMH would reduce brand confusion.
Accor gets just 5% of its revenue from the U.S. and it wants more. We may see more European and Asian hospitality brands doing deals to gain a presence in Vegas.
In six years, Phillips helped turn Ras Al Khaimah from a little-known tourism destination to a booming development spot, home to the country’s first legal casino.
It’s not every day that the cap table of a hospitality tech startup reads like a Bollywood afterparty guest list. But Oyo seems to be pulling that off. If the company ever does IPO, red carpets at the listing ceremony won’t be metaphorical.
Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.
Accor has doubled its premium hotel volume since 2019 and premium now accounts for half its fees from new signings. Yet to grow further in developing markets, it may need to get creative by adding local brands and training local talent.
Exclusive Resorts is taking control of OneFineStay, which offers hand-picked luxury homes and personalized concierge services. That represents a strategic expansion of both brands' reach in the affluent traveler segment.