Accor continues to see bright days ahead in its recovery, but the war in Ukraine adds new challenges for Accor's already volatile pandemic recovery — especially a conflict in one’s backyard.
In Skift's top stories this week, money from Airbnb bookings meant to support Ukraine is often going to hosts outside of the country, several hotel giants freeze development plans in Russia, and United Airlines is worried about the prospect of higher oil prices.
Another hotel group enters the luxury home rental fray, but Mandarin Oriental is putting its properties through a rigorous brand standard ringer before guests have an opportunity to book.
Western hotel companies are still operating in Russia, but this is a notable step for an industry that has been a holdout amid all the companies ditching their presence in the country following its invasion of Ukraine.
The pace of hotel development in the Middle East is picking up after a two-year dry spell. The key to making these hotels a success is showing this region is still a place to visit when the rest of the world is back to open borders and on a level tourism playing field.
It may not have seen the largest profit of major hotel companies last year, but Accor’s swing from a multibillion-dollar loss to a multimillion-dollar profit over the span of 12 months is a major win for a company with significant exposure to Europe and other areas more dependent on international travel.