Articles tagged “accor”

Is Accor ever going to have the same U.S. portfolio size as Marriott or Hilton? Almost certainly not. But targeted focus on higher-end segments can make the Paris-based hotel company a formidable player on the highly competitive American hotel playing field.

Asia Pacific hotel markets are still struggling more than the U.S. and parts of Europe, but signs are pointing to a flickering of life in coming months with border reopenings and potentially even some massive holiday travel in China.

Investors liked the durability and continual operation of extended-stay hotels during the worst of the pandemic. But a $1.5 billion play for a portfolio and not even the entire WoodSpring Suites brand shows where investors see travel demand concentrating during the recovery.

Major American hotel companies like Marriott and Hilton might keep some international competitors from elbowing into the U.S., but Dutch brand CitizenM’s North American expansion shows there is a hunger for lesser-known players on the hotel scene.

With the two-year anniversary of the pandemic just around the corner, hotel companies are going to be eager to buy and sell around the premise the travel industry is settling into a new normal.

Despite all the uncertainty in the hotel orbit, all the major hotel companies returned to profitability. Keeping a grip on the p-word is going to require major structural shifts.

Who needs to break ground on a new hotel when you can just woo a few existing properties away from the competition?

It was only a matter of time before tourism caught up with the hype over non-fungible tokens, or NFTs, and join the worlds of art and sport. And digital nomads will be at the heart of it all. Just ask Olumide Gbenro.

Branded collections are a way for hotel companies to meet the emerging needs of both independent hoteliers and today’s traveler. Accor is staking a claim in the space in a big way, adding a second branded collection to its portfolio.

In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era.