Skift Take

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

This sponsored content was created in collaboration with a Skift partner.

Michael Klein, Adobe’s Head of Industry Strategy, Travel & Retail, spoke at the Skift Global Forum about “Creating the Next Golden Age of Travel.”

This is part of a series of videos from the Skift Global Forum 2015. Over an eight-week period we’ll release each of the three dozen-plus presentations from the event. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 10-minute presentation.

Learn More About the Skift Global Forum

Have a confidential tip for Skift? Get in touch

Tags: adobe, skift global forum, The Digital Transformation Brief

Up Next

Loading next stories