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Skift Research Excerpt

Overtourism

Tourism’s Carbon Emissions in 25 Countries: New Skift Research

The emission rate for tourism-related activities will not slow down by default. The implications of carbon emissions are apparent and concerted action is required from all stakeholders to reduce the carbon footprint of tourism at a faster pace.

Tourism’s Carbon Emissions in 25 Countries: New Skift Research

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research
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Short-Term Rentals

Professionalizing Short-Term Rental Sector Offers New Opportunities: New Skift Research

Short-term rental platforms like Airbnb and Vrbo are increasingly reliant on professional property managers to provide quality inventory. This considerably closes the gaps of service standards and reliability between the rental and hotel industries, which brings key opportunities for rental operators.

Professionalizing Short-Term Rental Sector Offers New Opportunities: New Skift Research

Coronavirus

Hotel Direct Bookings Remain a Challenge: New Skift Research

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

Hotel Direct Bookings Remain a Challenge: New Skift Research

Airlines

Majority of Airlines Miss Environmental Efficiency Targets: New Skift Research

Fuel efficiency is integral to the bottom line of airline operators. Skift Research found that efficiency improvements fluctuate considerably by year and between companies. Most were unable to achieve efficiency goals set by the industry.

Majority of Airlines Miss Environmental Efficiency Targets: New Skift Research

Hotels

Finding the Greenest Hotel Company: New Skift Research

Hotels need to reduce their carbon emissions by 66 percent by 2030, and 90 percent by 2050 to comply with the Paris Agreement on climate change. While there is a lot of talk, not all companies are walking the walk. We have identified those that are talking, and those that are walking.

Finding the Greenest Hotel Company: New Skift Research

Startups

Can SPACs Revive Travel Venture Capital? New Skift Research

After a difficult year, 2021 is likely to be a year of travel startup exits and consolidation fueled by IPOs, M&A, and — new on the scene — SPACs. These deals could help drive renewed enthusiasm for investing in and founding companies within the travel.

Can SPACs Revive Travel Venture Capital? New Skift Research

Coronavirus

Europe’s Complicated Path Out of the Pandemic: New Skift Research

We often talk about Europe as a single travel destination, but it exists of 44 sovereign countries with an immensely heterogeneous tourism offering. As a result, the impacts of the coronavirus pandemic are also heterogeneous.

Europe’s Complicated Path Out of the Pandemic: New Skift Research

Short-Term Rentals

Can Airbnb Sustain a $100 Billion Valuation? New Skift Research

Thursday was a historic day for Airbnb and the travel industry at large. Airbnb is a excellent business, but is it a $100 billion business?

Can Airbnb Sustain a $100 Billion Valuation? New Skift Research

Hotels

Hotel Direct Bookings Hold Strong During Pandemic: New Skift Research

Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?

Hotel Direct Bookings Hold Strong During Pandemic: New Skift Research