Skift Research Excerpt

Tourism

Travel Spending to Hold Steady in 2023: New Skift Research U.S. Travel Tracker

Despite rising prices, many U.S. travelers are protecting their travel budgets, said the latest survey by Skift Research. We're cautiously optimistic about this trend.

Varsha Arora, Skift Research | 7 months ago

Travel Spending to Hold Steady in 2023: New Skift Research U.S. Travel Tracker

Hotels

Accommodation Sector in 70 Percent of Asia Pacific Countries on Track for Full Recovery in 2022

With China’s ongoing Covid crackdowns halting its almost-there recovery, the accommodation sectors of other APAC countries are expected to gain market share in 2022.

Varsha Arora, Skift | 1 year ago

Accommodation Sector in 70 Percent of Asia Pacific Countries on Track for Full Recovery in 2022
insights

Get Skift Research

Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

See What You're Missing

Hotels

Short-Term Rentals Gain Big Share on Hotels in Europe’s Shifting Lodging Sector

The pandemic boosted the growth of the already flourishing short-term rentals sub sector of the European accommodation market. It is still to be seen how the various sub sectors will compete to define the market landscape.

Varsha Arora | 2 years ago

Short-Term Rentals Gain Big Share on Hotels in Europe’s Shifting Lodging Sector

Online Travel

Can Online Travel’s Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

Seth Borko | 2 years ago

Can Online Travel’s Titans Ever Break Free of Google?

Hotels

Hotels and Short-Term Rentals Blur Lines in New U.S. Accommodation Market

Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.

Varsha Arora, Skift Research | 2 years ago

Hotels and Short-Term Rentals Blur Lines in New U.S. Accommodation Market

Short-Term Rentals

Short-Term Rentals Emerging as a Preferred Lodging Choice Across Asia

As the short-term rental market grows rapidly in Asia-Pacific, all of the stakeholders involved will grow along with it. The sector is expected to remain fragmented for now, but in the coming few years as the market matures and its demand-supply equilibrium gets defined, market leaders will emerge.

Varsha Arora, Skift Research | 2 years ago

Short-Term Rentals Emerging as a Preferred Lodging Choice Across Asia

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Varsha Arora | 2 years ago

Destination Marketers Must Evolve in 2022 in These 5 Areas

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Varsha Arora | 2 years ago

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

Hotels

How Digitization Is Changing the Hotel Payment Landscape: New Skift Research

Hotels need to be where the consumers are. Offering digital and alternative payment options is key to benefitting from current trends, and this means working with fintech players that are able to offer these services by integrating into hotel tech systems.

Wouter Geerts | 2 years ago

How Digitization Is Changing the Hotel Payment Landscape: New Skift Research

Online Travel

Ranking Southeast Asia’s Online Travel Agencies: New Skift Research

The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.

Varsha Arora | 2 years ago

Ranking Southeast Asia’s Online Travel Agencies: New Skift Research