Skift Research Excerpt

Airlines

The Opportunity for Long-Haul, Low-Cost Airlines

With the availability of better aircraft, a growing middle class and the evolving travel preferences of young travelers, there could be a billion-dollar opportunity waiting for low-cost, long haul air travel.

The Opportunity for Long-Haul, Low-Cost Airlines

Airlines

The Challenge With the Long-Haul, Low-Cost Business Model

The long-haul, low-cost business model has proved to be a challenge for airline executives. But with changes in travel preferences and advancements in aircraft technology, could we finally see a breakthrough?

The Challenge With the Long-Haul, Low-Cost Business Model
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Tourism

Travel Spending to Hold Steady in 2023: New Skift Research U.S. Travel Tracker

Despite rising prices, many U.S. travelers are protecting their travel budgets, said the latest survey by Skift Research. We're cautiously optimistic about this trend.

Travel Spending to Hold Steady in 2023: New Skift Research U.S. Travel Tracker

Hotels

Accommodation Sector in 70 Percent of Asia Pacific Countries on Track for Full Recovery in 2022

With China’s ongoing Covid crackdowns halting its almost-there recovery, the accommodation sectors of other APAC countries are expected to gain market share in 2022.

Accommodation Sector in 70 Percent of Asia Pacific Countries on Track for Full Recovery in 2022

Hotels

Short-Term Rentals Gain Big Share on Hotels in Europe’s Shifting Lodging Sector

The pandemic boosted the growth of the already flourishing short-term rentals sub sector of the European accommodation market. It is still to be seen how the various sub sectors will compete to define the market landscape.

Short-Term Rentals Gain Big Share on Hotels in Europe’s Shifting Lodging Sector

Online Travel

Can Online Travel’s Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

Can Online Travel’s Titans Ever Break Free of Google?

Hotels

Hotels and Short-Term Rentals Blur Lines in New U.S. Accommodation Market

Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.

Hotels and Short-Term Rentals Blur Lines in New U.S. Accommodation Market

Short-Term Rentals

Short-Term Rentals Emerging as a Preferred Lodging Choice Across Asia

As the short-term rental market grows rapidly in Asia-Pacific, all of the stakeholders involved will grow along with it. The sector is expected to remain fragmented for now, but in the coming few years as the market matures and its demand-supply equilibrium gets defined, market leaders will emerge.

Short-Term Rentals Emerging as a Preferred Lodging Choice Across Asia

Tourism

Destination Marketers Must Evolve in 2022 in These 5 Areas

The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.

Destination Marketers Must Evolve in 2022 in These 5 Areas

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia