Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Airlines

Brand measurement service Heardable looks at airlines, should probably measure again

Heardable's $999 report on airlines points to Delta and United as having the best "digital experience," a ranking sure to raise eyebrows among consumers and rivals such as Virgin America.

12 years ago

Hotels

Room 77 to remain in the cloud after Amazon outage

Travel companies should fine-tune their cloud strategies after an Amazon Web Services outage took down Room 77, Pinterest, Instagram and Netflix. Given the cost-savings and efficiencies of cloud computing, travel companies won't be abandoning such services -- nor should they -- any time soon.

12 years ago

Online Travel

Maps are getting seriously sexy: Amazon enters the game with an acquisition

The battle for local intelligence has broken into open warfare with the three biggest digital consumer brands stockpiling massive mapping weapons to. Use against one another.

12 years ago

Media and PR

Why social travel sites don’t really work

The short answer is, "no," it doesn't work. Both for the reasons clearly laid out in Patokallio's article and because there's also already a massively successful social site that helps users get travel recommendations from friends. It's called Facebook.

12 years ago

Online Travel

Hotels and travel providers weigh the benefits of daily deal sites

U.S. hotels can look to Australia for examples of properties that have worked with flash sites and still maintained a certain integrity of their rates.

12 years ago

Online Travel

Loyalty-card startups give merchants a reason to ignore Groupon

The startups make the difference between flash sale sites and loyalty programs clear: One's just about the deal, the other's about building a loyal clientele.

12 years ago

Online Travel

Is Hipmunk the best travel booking website on the planet?

Hipmunk is innovative, for sure, but is it more than a few features and does it have enough staying power to get its brand known beyond Silicon Valley?

12 years ago

Online Travel

KwikChex rates review sites through its own lens

KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?

12 years ago

Online Travel

Social travel startups eat your heart out: “Facebook bragging” boosts Aussie tourism

Hence our general skepticism of specialized social travel startups.

12 years ago

Airlines

Zagat airport restaurant ratings could be coming to Google

Expect a lot more airport, airline, airport restaurant and hotel coverage from Zagat as its content begins to permeate Google search.

12 years ago