Skift Take

The short answer is, "no," it doesn't work. Both for the reasons clearly laid out in Patokallio's article and because there's also already a massively successful social site that helps users get travel recommendations from friends. It's called Facebook.

Ever since Facebook set dollar signs spinning in venture capitalists’ eyes, the concept of social travel has been bandied about as the Next Big Thing in travel technology…

But the question I want to ask is: does social travel actually work?  Let’s consider a simple thought experiment and find out.

Uncover the next wave of innovation in travel.
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Tags: social media

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