Skift Take
Hipmunk is innovative, for sure, but is it more than a few features and does it have enough staying power to get its brand known beyond Silicon Valley?
Support Skift’s Independent Journalism
Make a Contribution NowSkift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.
Support Skift Now
Adam Goldstein, Co-Founder and CEO of Hipmunk at 2012 PhoCusWright conference. Photo by PhoCusWright
George Orwell said journalism is “printing what someone else does not want printed: everything else is public relations.” … I don’t feel bad writing a few paragraphs of unpaid PR for Hipmunk, a two-year-old travel-booking site. This post meets the Orwellian bar for journalism insofar as it’s not what Expedia, Orbitz, Priceline, ual.com and aa.com want printed: Hipmunk is the best travel site on the Web. Period.