Skift Take

KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?

KwikChex, the reputation management and consumer-reassurance site, has published its first ratings of the top travel reviews sites. Each site has been awarded a star rating according to a KwikChex analysis of reliability factors.

Remarkably, no site has been awarded the top 5 stars at present, but several, such as Booking.com and Expedia have been awarded 4 stars, thanks to their carrying reviews from fully identifiable customers of the businesses they have reviewed.

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Tags: tripadvisor, ugc