Skift Take

Hence our general skepticism of specialized social travel startups.

In a blow to social travel startups’ hopes of being a “better Facebook for travel inspiration/sharing”, Facebook bragging is helping towards a revival in domestic tourism as more Australians choose local breaks after seeing their friend’s experiences online, research finds.¬†Around 40 per cent of Australians share feedback on their holiday via Facebook, the Tourism Australia survey conducted by Pure Profile found.

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Tags: facebook, social media

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