News
7 Steps to Creating the Hassle-Free Airline Experience
Airlines need to balance the incredible promise of more connected tech with improved customer service from the humans they employ.
Jason Clampet |
No Bidding War for Concur as SAP Made the Only Acquisition Offer
What does it mean that there was only one bidder, SAP, for Concur? There are only a handful of companies -- perhaps Oracle, IBM, the Priceline Group, and American Express -- that have both the resources to pay more than $8 billion for an acquisition and have an interest in making a business out of travel technology for corporations. In addition, Concur still has plenty of skeptics.
Dennis Schaal |
Marriott Steps Up Its Content Game to Lure Millennials to Its Hotels
Marriott’s content studio is not a revolutionary concept, but rather a well-funded initiative to dim the voices of its competitors across digital and entertainment channels.
Samantha Shankman |
Sub-Saharan Africa Is Fastest-Growing Region for Wellness Tourism
Wellness tourism has made huge leaps in the past few years, with more tourists wanting to maintain healthy habits as they travel. But it still has a long way to go before it becomes ubiquitous in parts of Africa and the Middle East, as well as outpacing traditional tourism.
Dan Peltier |
Airlines Mull How to Measure Loyalty: Points or Dollars?
To switch to revenue-based loyalty programs or not to switch? Many airlines are just doing the math, and anticipating the outcry.
Dennis Schaal |
Why Cities Are the New Frontier for Extended-Stay Hotels
The challenge isn't the need or desire for extended-stay properties in cities, it's overcoming the challenge of space in places like New York.
The Changing Relationship Between Travel Brands and Instagram Influencers
We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.
Samantha Shankman |
The Invisible Bubble of Silence Travelers Have Been Waiting For Is Already Here
Don't toss out your headphones just yet. This might make it to First or Business--maybe even Premium Economy class on select airlines--but having this level of technology standard at the back of the plane could take a while.
Marisa Garcia |
The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond
The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.
Dennis Schaal |
3 Ways Hotels Can Effectively Use Targeted Guest Marketing
Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.
Technology and In-Flight Entertainment Make Flyers Happy
As evidence that technology improves the travel experience mounts, passengers will become more open to sharing their data and interacting with advanced devices that inform and improve their air travel experience.
Samantha Shankman |