It's smart for HomeAway to give its users more reasons to use its mobile app to improve their local experience with rides, food, and local attractions.
Environmental and socially responsible initiatives aren't just effective at cutting costs and reducing waste. Increasingly sophisticated guests are now making decisions based on the consciousness and actions of brands.
There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.
Hotels -- yes they do -- have to live with the fact that they move a lot of rooms through powerful online travel agencies. Platforms like CheckMate's can enable hotels to better communicate with their guests despite the involvement of the third parties.
This is a bold projection that has a good shot at coming true, since more attention is being paid towards creating user-friendlier mobile versions of booking sites and ad dollars getting pumped into mobile makes this very believable.
The select-service business model must deliver a quality product at an affordable cost so La Quinta listens closely to give customers exactly what they want, without going one step - or dollar - beyond.
Destinations like Croatia can fall into a niche for their reputation of beaches and sunsets. Successfully breaking out of the summer stereotype can significantly boost arrivals and spend throughout the year.