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We expect any sharing would be limited to alliances for now, and even that would be partial data exchange.

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Lots of complex geopolitical forces are at play when it comes to future developments in the global travel economy, and rankings such as these show how the historical incumbents are being challenged by all types of local, regional, global and digital changes.

Archer Hotels is helping keep the lifestyle hospitality market interesting with high-end F&B partnerships and a focus on human—versus hotel—experiences.

TripAdvisor is slowly becoming for hotels a booking site alternative to Expedia and Booking.com. The economics are more attractive for hotel chains although they are helping to create a new powerhouse.

If the Apple Watch can help clear more planes for take-off, sooner, we can get behind that.

Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.

Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions. Download this report for FREE!

Holland City is one of the most clever concepts we've seen from a DMO. Tourists won't visit the other Dutch cities just because Visit Holland says they're close by but it will do a lot to build a stronger, more unified brand.

Lufthansa is being pragmatic. The airline knows its differences with the global distribution systems will get sorted out, one way or another, over the long term. In the meantime it still needs travel agencies such as CheapOair to sell its tickets and ancillary services.