In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…
The shift from analyzing target customer demographics to consumer psychographics is taken to a new level with this strategic marketing and communications plan.
Airports need to use their data resources to advantage. A static ad displayed in a terminal for months on end isn't the best way to communicate with a traveler.
When comparing the total CEO compensation of the three major travel distribution companies it is ironic that Luis Maroto, the CEO of the largest and most profitable company of the trio, Madrid-based Amadeus, took home the lowest compensation.