2 Airlines That Are Helping Passengers Live Like a Local
Photo Credit: An Iberia Mayors ambassador and Madrid local explaining what he loves about his city. Iberia
Skift Take
Not all hospitality and tourism trends become aviation trends too, but the travel like a local trend touches all sectors. Some airlines recognize the trend and are doing what they can to get it right.
Unlike in hotels or cities, the popular tourist mantra to live like a local presents unique challenges for airlines.
On an Iberia flight from New York to Madrid, for example, the Spanish capital might be the final destination for some passengers, while the others are merely passing through the city on their way to a final destination. Local content about Madrid would obviously be less relevant to the passengers traveling beyond the city.
But some carriers, including Iberia, imagine the day they can tailor local content offerings for in-flight entertainment and more to each individual traveler. "The industry is still not at a point where we can customize the in-flight entertainme
