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Media and PR

Media and PR

‘Made in Dubai’ Is the Next Global Brand

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

Josh Corder | 3 months ago

‘Made in Dubai’ Is the Next Global Brand

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Sean O'Neill | 3 months ago

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

News Blog

IDEAS: Experience Abu Dhabi Encourages Visitors to ‘Find Your Pace’ with New Global Campaign

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.' Credit: Experience Abu Dhabi The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu…

Adam Stacey | 4 months ago

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 4 months ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

News Blog

IDEAS: Uber Launches Festive Holiday Bus

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’. For December, any guests who are looking to celebrate with friends through Uber Charter will have the opportunity to experience one of Uber’s festive buses, which offers holiday inspired amenities including karaoke, holiday lights,…

Adam Stacey | 4 months ago

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Adam Stacey | 5 months ago

News Blog

IDEAS: IHG Hotels & Resorts Launches Experiential Winter Chalet Campaign

IHG Hotels & Resorts is getting into the holiday spirit with the launch of a new experiential winter campaign at a selection of its American properties.  Credit: Roger Davies / IHG Hotels & Resorts Select InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo properties will be transformed into ‘Winter Wonderlands’…

Adam Stacey | 5 months ago

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

Adam Stacey | 5 months ago

News Blog

IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

Adam Stacey | 5 months ago

News Blog

IDEAS: Foster + Partners Reveal Concept Art for Saudi Arabia’s Expo 2025 Model Village

Foster + Partners has released concept images of its design for the pavilion for the Kingdom of Saudi Arabia at Expo 2025, taking place in Osaka, Japan. Credit: Foster + Partners The pavilion will be located on the Yumeshima waterfront, and has been designed to create a ‘spatial experience that echoes the exploration of Saudi…

Adam Stacey | 5 months ago