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Travel Technology

Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape

The travel industry is showing strong signs of not just recovery, but even of a surprising resurgence. By the end of 2021, consumers were searching for and planning trips with longer lead times in more distant destinations¹, demonstrating an increase in interest and travel bookings. In the first few months of 2022, short-term rentals increased…

Amazon Ads + Skift | 9 months ago
Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape
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Hotels

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life

The pandemic forced hospitality companies to get smarter about using their loyalty programs to engage with customers — even when those customers aren’t traveling or staying at their properties. Now that travel is rebounding, building and retaining trust with customers is more important than ever. With an increased focus on the customer experience and journey…

Accor Group + Skift | 10 months ago
New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life
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Tourism

New Report: Dubai’s Blueprint for a 21st-Century Tourism Destination

The travel industry is a catalyst for global progress, facilitating economic growth and the transformation of cities and communities. The present moment feels particularly poignant, with the confluence of the lingering Covid-19 pandemic and emergent global shifts in the economy, consumer behavior, demographics, and climate change lending an even greater urgency to the opportunities that…

Dubai's Department of Economy and Tourism (DET) + Skift | 10 months ago
New Report: Dubai’s Blueprint for a 21st-Century Tourism Destination
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Airlines

9 Takeaways for the Future of Aviation

Skift Aviation Forum, Skift’s annual conference on the future of flying, returned to Dallas-Fort Worth for its November 2022 session with CEOs and senior executives from across the airline industry to discuss the critical crossroads the sector is at right now.  In this report, Skift teamed up with Allianz Partners to showcase some of the…

Allianz Partners + Skift | 10 months ago
9 Takeaways for the Future of Aviation
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Travel Booking

New Research: The State of Corporate Travel and Expense 2023

Corporate travel and expense (T&E) has started to look much different as companies renegotiate their policies in a new, unfamiliar business climate on this side of the Covid-19 pandemic. Over the past several years, T&E stakeholders critically reexamined program priorities, identifying how to contain or reduce costs and where travel, corporate cards, and expense tools…

TripActions + Skift | 11 months ago
New Research: The State of Corporate Travel and Expense 2023
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Tourism

State of Travel 2022

Get the new State of Travel 2023 report released July 2023. The travel industry has never been more relevant than it is today. But it took a near-total absence of mobility for the world to realize just how important travel is to us – to our economy, to our personal fulfillment, to how we work,…

Skift Research + Skift | 11 months ago
State of Travel 2022
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Hotels

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022

Skift Global Forum, Skift’s flagship global conference on the business of travel, returned to New York City for its September 2022 session with travel industry leaders and innovators to discuss a reconnected and reimagined future.  For this report, Skift partnered with Accor to provide a snapshot of some of the most important conversations and insights…

Accor Group + Skift | 12 months ago
10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022
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Travel Technology

Why Flexibility, Choice, and Customer Protection Are the Key to Travel’s Future

The global travel industry is in full recovery mode. But as more people look to get away, they’re often unable to escape the worry that’s come to characterize the new normal: What if my short-term rental gets canceled? What happens if I test positive for Covid and have to postpone my return? What if my…

Allianz Partners + Skift | 12 months ago
Why Flexibility, Choice, and Customer Protection Are the Key to Travel’s Future
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Tourism

Accelerating the Transition to Net-Zero Travel: Strategies for Action

The worsening effects of climate change have made decarbonization a top priority for many industries including global travel and tourism, which already accounts for between 8 and 11 percent of the world’s emissions. If nothing is done, carbon emissions will only rise as the sector grows. Travel activity is expected to soar by 85 percent…

McKinsey & Company + Skift | 1 year ago
Accelerating the Transition to Net-Zero Travel: Strategies for Action
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Travel Technology

New Research: The 2022 Digital Transformation Report

Digital transformation isn’t a new concept. It needs no introduction, but requires far more definition than it usually gets. Built upon an in-depth survey of 951 senior-level travel and hospitality industry leaders in 12 markets across the world, the 2022 Digital Transformation Report — the third annual collaboration between Skift and Amazon Web Services (AWS)…

AWS + Skift | 1 year ago
New Research: The 2022 Digital Transformation Report