How Travel Brands Turn Data Into Real-Time Personalization

Personalization is now a core driver of revenue in travel — but most brands still struggle to deliver it at scale. Despite vast amounts of customer data, many organizations lack a unified view of the traveler, making it difficult to recognize and respond to customers consistently across touchpoints.

New research from Skift and Amperity, based on insights from more than 350 senior travel leaders, examines how the industry is working to turn fragmented data into real-time personalization — and what separates leaders from the rest.

In This Report:

• 95% of travelers say personalization influences booking decisions, raising the stakes for getting it right
• 92% of leaders say customer data is critical to growth, yet only 14% have fully unified it
• Nearly half of travelers aren’t in loyalty programs, limiting the effectiveness of loyalty-only strategies
• How leading brands are using unified traveler profiles to drive relevance, trust, and measurable ROI

Download the report to see how travel brands are building the data foundations needed to deliver personalization that performs.