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Hotels

Unlocking the New Loyalty Opportunity for Independent Hotel Brands

The hospitality industry continues to make great strides toward recovery, but the old adage that “a rising tide lifts all boats” isn’t ringing true for many independent hotels. While large hotel chains are reinforcing their bottom line with loyalty programs that offer lifestyle rewards, smaller brands are struggling to compete.  In order to meet evolving…

Global Hotel Alliance + Skift | 1 year ago
Unlocking the New Loyalty Opportunity for Independent Hotel Brands
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Travel Technology

Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape

The travel industry is showing strong signs of not just recovery, but even of a surprising resurgence. By the end of 2021, consumers were searching for and planning trips with longer lead times in more distant destinations¹, demonstrating an increase in interest and travel bookings. In the first few months of 2022, short-term rentals increased…

Amazon Ads + Skift | 1 year ago
Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape
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Hotels

New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life

Loyalty is changing. In addition to value for money, consumers want unique experiences, flexible pricing, and a simple reward redemption process. This report explores how hospitality companies can think bigger about loyalty, engage with customers beyond the hotel stay, and embrace the idea that “lifestyle is the new loyalty.”

Accor Group + Skift | 1 year ago
New Report: Beyond the Hotel Stay, Bringing Loyalty to Everyday Life
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Tourism

New Report: Dubai’s Blueprint for a 21st-Century Tourism Destination

As the travel and tourism sector charts a new course in the face of shifts in the economy, consumer behavior, demographics, and climate change, Dubai stands out for its bold, integrated strategy to improve quality of life while stimulating both economic growth and a stronger tourism sector. 

Dubai's Department of Economy and Tourism (DET) + Skift | 1 year ago
New Report: Dubai’s Blueprint for a 21st-Century Tourism Destination
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Airlines

9 Takeaways for the Future of Aviation

Industry leaders took to the stage in Dallas-Fort Worth at Skift Aviation Forum to share their views on what's next for the airline industry. In this report, Skift and Allianz Partners teamed up to highlight some of the most insightful sessions.

Allianz Partners + Skift | 1 year ago
9 Takeaways for the Future of Aviation
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Travel Booking

New Research: The State of Corporate Travel and Expense 2023

New research from Skift and TripActions dives deep into how companies can reimagine their policies and technologies to make corporate travel, corporate card, and expense management programs more agile and cost-effective as part of a 360-degree, holistic corporate spending strategy.

Navan + Skift | 2 years ago
New Research: The State of Corporate Travel and Expense 2023
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Tourism

State of Travel 2022

175+ insights defining the state of travel today and the trends that will shape the future.

Skift Research + Skift | 2 years ago
State of Travel 2022
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Hotels

10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022

Industry leaders took to the stage in New York City at Skift Global Forum to share their views on what's next for travel and hospitality. In this report, Skift and Accor teamed up to highlight 10 of the most insightful sessions.

Accor Group + Skift | 2 years ago
10 Takeaways for the Future of Travel and Hospitality: Learnings From Skift Global Forum 2022
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Travel Technology

Why Flexibility, Choice, and Customer Protection Are the Key to Travel’s Future

In this article series, Skift and Allianz Partners teamed up to explore how travel providers can put customer protection, flexibility, and personalized choices front and center to meet the evolving wants and needs of today’s travelers.

Allianz Partners + Skift | 2 years ago
Why Flexibility, Choice, and Customer Protection Are the Key to Travel’s Future
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Tourism

Accelerating the Transition to Net-Zero Travel: Strategies for Action

The worsening effects of climate change have made decarbonization a top priority for many industries including global travel and tourism, which already accounts for between 8 and 11 percent of the world’s emissions. If nothing is done, carbon emissions will only rise as the sector grows. Travel activity is expected to soar by 85 percent…

McKinsey & Company + Skift | 2 years ago
Accelerating the Transition to Net-Zero Travel: Strategies for Action