Los propietarios de hoteles Marriott quieren una mayor parte de los ingresos por programas de fidelización

Key Points

• Marriott's largest hotel owners are pushing for a greater share of the company's growing loyalty and co-branded credit card revenue.
• Owners seek more transparency in the Bonvoy fund and higher reimbursement for award stays, citing squeezed profits amid rising costs.
• Marriott has made some concessions, such as reducing loyalty charge-out rates and boosting reimbursements, but owners want a portion of high-margin credit card fees.

Summary

Dozens of Marriott's major hotel owners are pressuring the company to give them a larger share of the substantial income generated by its co-branded credit cards and loyalty program, as their own profits are being squeezed by rising operational costs. While Marriott has made some adjustments—such as cutting loyalty charge-out rates and increasing reimbursements for award stays—owners are still demanding more transparency and a share of the lucrative credit card revenue. The situation is being closely watched by other hotel groups facing similar challenges with franchisee relations and loyalty program economics.