Media

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New eBook: The Modern Tourism Marketer’s Guide to Video

New eBook: The Modern Tourism Marketer’s Guide to Video

CrowdRiff + Skift

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

3 weeks ago

New York Times Is Hiring a Reporter to Visit Its 52 Places to Go

New York Times Is Hiring a Reporter to Visit Its 52 Places to Go

Dan Peltier, Skift

Many avid travelers and destination marketers look forward to these where-to-go lists and the Times wants to make its list more engaging and relevant to its readers. Sending a reporter to 52 places in 52 weeks sounds like a stretch, but there's no doubt many travelers will enjoy following the person who will have one of the world's best jobs.

4 weeks ago

How to Watch Skift Global Forum Sept. 26-27, 2017

How to Watch Skift Global Forum Sept. 26-27, 2017

Sarah Enelow, Skift

If you can't be here in New York for the biggest travel industry event of the year, we still want you to be able to watch and follow along.

2 months ago

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Twitter Wars With Competitors Can Be Effective Branding Tools for Airlines and Museums

Kara Alaimo , Bloomberg

Twitter wars can enhance a brand if the tone is consistent with a company's character and if they are waged with a tilt toward humor instead of malice. That can be a delicate balance to maintain, however.

2 months ago

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Sarah Enelow, Skift

Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.

2 months ago

Sponsored
New Research: The Habits and Behaviors of U.S. and Canadian Travelers

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

Expedia Media Solutions + Skift

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

2 months ago

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From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

From Dreaming to Departure: How Pinterest Reaches Travelers Throughout The Entire Customer Journey

Pinterest + Skift

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

3 months ago

13 Big Winners in Travel Advertising at Cannes Lions 2017

13 Big Winners in Travel Advertising at Cannes Lions 2017

Jesse Desjardins, Skift

The big lesson here is that digital first is the future.

5 months ago

Google Slapped With Record $2.7 Billion EU Antitrust Fine for Biasing Search Results

Google Slapped With Record $2.7 Billion EU Antitrust Fine for Biasing Search Results

Aoife White, Bloomberg

This is a big defeat for Google although with $90 billion in cash, the $2.7 billion fine won't imperil the company. This ruling is about shopping and doesn't impact Google's travel services, although it gives Google's travel critics a bit of momentum.

5 months ago

Platform Disruption Has Changed How Travel PR Agencies Operate

Platform Disruption Has Changed How Travel PR Agencies Operate

Andrew Sheivachman, Skift

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

6 months ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

6 months ago

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Why Travel Brands Need To Go Deeper On Content Strategy

Why Travel Brands Need To Go Deeper On Content Strategy

Adobe + Epsilon + Skift

While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching strategy guiding these efforts.

7 months ago