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Expanding Our Editorial Reach With London and Los Angeles Hires

The Skift Editorial team is now 10 strong, bringing you unparalleled coverage of the travel industry and traveler trends.

Designing Flight Search for Mobile — Digital Marketing News This Week

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

Travel Marketers Aim for Compelling Virtual Reality Content

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

The 25 Best Tourism Websites in the World in 2016

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

State of Online Travel Agencies: Ctrip Joins Priceline and Expedia as Global Giant

Ctrip continues to be a rising star, indeed. One thing to note is that not all gross bookings are created equal, though. In 2015, Priceline Group dominated Expedia in profitability: Net income of $2.5 billion versus $765 million.

Travel Brands Experiment With Virtual Reality as Consumer Adoption Lags

Companies creating virtual reality videos and other immersive video formats say they're driving exponentially higher engagement levels between travel brands and consumers.