Haixia Wang, Skift Research
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.
2 months ago
Dennis Schaal, Skift
The D.C. swamp is a little less swampy because Jake Tapper is there. Sometimes the interests of great journalism and the travel industry's desire to break down cultural barriers find themselves in harmony.
4 months ago
Jason Clampet, Skift
There is a striking difference in editorial styles between the two titles, with the U.S. edition hyper-focused on luxury and fashion and the UK one focused on a broader swath of readers. We're interested in seeing what will emerge as the singular voice.
4 months ago
Haixia Wang, Skift Research
The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.
4 months ago
Andrew Sheivachman, Skift
Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.
5 months ago
Jason Clampet, Skift
Anthony Bourdain's impact on travel and food really can't be measured.
6 months ago
Tyler Cowen, Bloomberg
There are travel guides that go deeper than the best hotels and attractions to see, but the author makes a good larger point: Some of the things that have the biggest impact on a visitor's experience are out of the travel industry's control. Communicating about those qualities is important to manage traveler expectations.
6 months ago
Jason Clampet and Andrew Sheivachman, Skift
Lonely Planet has weathered the death of the guidebook better than any of its peers, and its new leader will need to figure out a way to flourish rather than just survive as it builds on the pieces of its empire.
7 months ago
Laura Powell, Skift
A recent change in policy at Travel + Leisure is setting the luxury travel agent world abuzz. But T + L's move to monetize its A-List also says something about the changing state of travel journalism.
8 months ago
Sean O'Neill, Skift
Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.
9 months ago
Robert Reid, Skift
Travel is supposed to be the grand connector. Yet, whether consciously or not, the travel publishing world seems to be failing to seize a moment to champion what it always has championed — that travel helps reduce prejudice, bias, and bigotry.
10 months ago
Dan Peltier and Hannah Sampson, Skift
From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.
10 months ago