Lonely Planet Has a New CEO and a New Strategy
Patrick Whyte, Skift
The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."
1 week ago
Patrick Whyte, Skift
The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."
1 week ago
Andrew Sheivachman, Skift
That's the final nail in the coffin, but USA Today has been building that coffin since 2010.
1 week ago
Andrew Sheivachman, Skift
Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.
4 weeks ago
Andrew Sheivachman and Skift Staff, Skift
These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.
2 months ago
Haixia Wang, Skift Research
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.
4 months ago
Dennis Schaal, Skift
The D.C. swamp is a little less swampy because Jake Tapper is there. Sometimes the interests of great journalism and the travel industry's desire to break down cultural barriers find themselves in harmony.
6 months ago
Jason Clampet, Skift
There is a striking difference in editorial styles between the two titles, with the U.S. edition hyper-focused on luxury and fashion and the UK one focused on a broader swath of readers. We're interested in seeing what will emerge as the singular voice.
6 months ago
Haixia Wang, Skift Research
The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.
7 months ago
Andrew Sheivachman, Skift
Travel hasn't invested in marketing and sales solutions like bots on Facebook in the same way that other global industries have. A spirit of experimentation is necessary, particularly since online advertising is usually a costly endeavor for travel companies.
8 months ago
Jason Clampet, Skift
Anthony Bourdain's impact on travel and food really can't be measured.
9 months ago
Tyler Cowen, Bloomberg
There are travel guides that go deeper than the best hotels and attractions to see, but the author makes a good larger point: Some of the things that have the biggest impact on a visitor's experience are out of the travel industry's control. Communicating about those qualities is important to manage traveler expectations.
9 months ago
Jason Clampet and Andrew Sheivachman, Skift
Lonely Planet has weathered the death of the guidebook better than any of its peers, and its new leader will need to figure out a way to flourish rather than just survive as it builds on the pieces of its empire.
10 months ago