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Video: Why the Travel Industry Doesn’t Understand Millennials

Video: Why the Travel Industry Doesn’t Understand Millennials

Patrick Whyte, Skift

Young people aren’t one monolithic group: an 18-year-old is very different from a 34-year-old. The travel industry needs to act smarter and start thinking in subsets.

2 days ago

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

Jeremy Kressman, Skift

For now, Airbnb Trips is mostly a threat to the tours and activities sector. But it's not much of a stretch to imagine the service evolving into a full-blown online travel agency in the near future.

1 week ago

Cracking the Travel Booking Code — Digital Marketing News

Cracking the Travel Booking Code — Digital Marketing News

Jeremy Kressman, Skift

Search advertising continues to dominate travel ad budgets because it's extremely effective at converting shoppers into buyers. But new research on travelers' "path to purchase" suggests travel marketers should question this assumption, finding that earlier stages of the booking process may be equally influential.

2 weeks ago

The Evolution of the Like Button — Digital Marketing News This Week

The Evolution of the Like Button — Digital Marketing News This Week

Jeremy Kressmann, Skift

"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.

3 weeks ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

3 weeks ago

Roads and Kingdoms Extends Its Brand of Travel Reportage Into Podcasts

Roads and Kingdoms Extends Its Brand of Travel Reportage Into Podcasts

Colin Nagy, Skift

In the same way that R&K has made the world larger with its travel reporting, expect them to do the same in this new form.

4 weeks ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

1 month ago

Yelp Gives Up on International Growth, Layoffs Probable

Yelp Gives Up on International Growth, Layoffs Probable

Andrew Sheivachman, Skift

Yelp struggled outside North America, and is giving up on developing its business abroad. Competing against business listings from companies like Google and TripAdvisor has taken its toll on the company.

1 month ago

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Jeremy Kressman, Skift

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

1 month ago

Travel Agents Struggle to Market Against Online Travel Giants

Travel Agents Struggle to Market Against Online Travel Giants

Andrew Sheivachman, Skift

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

1 month ago

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Dave Montali, Skift

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

1 month ago

Video: Points Guy and Airfarewatchdog Debate the State of Loyalty

Video: Points Guy and Airfarewatchdog Debate the State of Loyalty

Jason Clampet, Skift

When it comes to points Vs. price, the starting point is always who's the traveler and who's paying.

1 month ago