Media

National Geographic’s New TV Direction — Digital Marketing News This Week

National Geographic’s New TV Direction — Digital Marketing News This Week

Jeremy Kressmann, Skift

Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.

2 days ago

Black Travel Marketing Gets Political

Black Travel Marketing Gets Political

Sarah Enelow, Skift

Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.

1 week ago

Yelp Says Election Blues Helped Reduce Its Expectations for 2017

Yelp Says Election Blues Helped Reduce Its Expectations for 2017

Andrew Sheivachman, Skift

It makes sense to branch out into on-demand services, in the vein of its Eat24 product, and away from advertising, which it has struggled to grow over the last year.

1 week ago

Rethinking Sustainable Tourism — Digital Marketing News This Week

Rethinking Sustainable Tourism — Digital Marketing News This Week

Jeremy Kressman, Skift

Overtourism is a growing problem, so it's heartening to see Booking.com taking on the problem of sustainability in an innovative way. That said, it's still too early to tell if this is a genuine commitment to sustainability, or just a "feel-good" move to create PR headlines.

1 week ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

2 weeks ago

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Jeremy Kressman, Skift

Even the digital marketing world couldn't escape the Trump factor this week. Travel brands would love an opportunity to move on to business as usual.

2 weeks ago

Twitter Users Are Trolling Trump Hotels With Stories of Refugees

Twitter Users Are Trolling Trump Hotels With Stories of Refugees

Jason Clampet, Skift

Politics and business aren't always a disaster, but in the case of Trump Hotels it's becoming harder and harder to distinguish the brands.

3 weeks ago

Travel Megatrends 2017: Artificial Intelligence in Travel Is Finally Becoming a Reality

Travel Megatrends 2017: Artificial Intelligence in Travel Is Finally Becoming a Reality

Greg Oates, Skift

After years of hype, hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms.

3 weeks ago

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Travel Ramps Up for Chinese New Year — Digital Marketing News This Week

Jeremy Kressman, Skift

Chinese New Year is big business for the travel industry. The country's travelers are expected to take more than three billion trips during this year's festivities.

3 weeks ago

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Dennis Schaal, Skift

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ranging from Expedia to Celebrity Cruises stick their proverbial necks out.

4 weeks ago

How Where-to-Go Lists Get Made: 5 Podcast Takeaways

How Where-to-Go Lists Get Made: 5 Podcast Takeaways

Sarah Enelow, Skift

Every winter we get the best travel porn of the year: the ubiquitous Where-to-Go-This-Year lists, filled with panoramic photography and sexy descriptions of the destinations that made the cut. Then after the excitement of the big reveal wears off, the supertravelers start arguing about how such-and-such place could possibly be ranked number one, or left off the list completely. Here's a look into the thankless editorial process of creating those lists.

4 weeks ago

Google’s Travel Search Dilemma — Digital Marketing News This Week

Google’s Travel Search Dilemma — Digital Marketing News This Week

Jeremy Kressman, Skift

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

1 month ago