Media

Google’s Travel Search Dilemma — Digital Marketing News This Week

Google’s Travel Search Dilemma — Digital Marketing News This Week

Jeremy Kressman, Skift

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

1 day ago

Skift Podcast: How Where-to-Go Lists Get Made

Skift Podcast: How Where-to-Go Lists Get Made

Hannah Sampson, Skift

If you have pored over "places to visit" lists and wondered — like we have — how decisions get made, this podcast will provide a glimpse into the room where it happens.

2 days ago

This Year Is the 60th Anniversary of ‘Europe on $5 a Day’

This Year Is the 60th Anniversary of ‘Europe on $5 a Day’

Beth J. Harpaz , Associated Press

Arthur Frommer single-handedly helped Americans re-think what it meant to travel abroad.

6 days ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

1 week ago

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Jeremy Kressman, Skift

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

2 weeks ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

2 weeks ago

The Future of Smart Airports — Digital Travel Marketing This Week

The Future of Smart Airports — Digital Travel Marketing This Week

Jeremy Kressman, Skift

Given how much time we all spend at airports, it's a sector of the travel industry that's ripe for technology innovation and disruption.

3 weeks ago

Best Travel Television Shows to Stream This Holiday Season

Best Travel Television Shows to Stream This Holiday Season

Sarah Enelow, Deanna Ting, Skift

2016 has officially overstayed its welcome, so we're just going to run out the clock bingeing these travel shows. Bring on the escapist reality TV and rigorous schadenfreude, just as soon as we make it through airport security.

4 weeks ago

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman, Skift

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

1 month ago

China’s Mapping Boom — Digital Travel Marketing News

China’s Mapping Boom — Digital Travel Marketing News

Jeremy Kressman, Skift

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

1 month ago

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

Jeremy Kressman, Skift

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

2 months ago

Video: Why the Travel Industry Doesn’t Understand Millennials

Video: Why the Travel Industry Doesn’t Understand Millennials

Patrick Whyte, Skift

Young people aren’t one monolithic group: an 18-year-old is very different from a 34-year-old. The travel industry needs to act smarter and start thinking in subsets.

2 months ago