Media

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

2 months ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

2 months ago

Airlines, Hotels and Other Brands Are Tired of Paying Google for Their Own Names

Airlines, Hotels and Other Brands Are Tired of Paying Google for Their Own Names

Alistair Barr and Gerrit De Vynck, Bloomberg

Google risks alienating users if it doesn't deliver the best results. As it seeks to maximize revenue on search results the "best results" aren't always what would be best for users.

3 months ago

Smithsonian Explores History of Black Leisure Travel With New Documentary

Smithsonian Explores History of Black Leisure Travel With New Documentary

Sarah Enelow-Snyder, Skift

The Green Book helped black Americans move about safely during segregation, but it also sparked the growth of black leisure travel and fueled entrepreneurship in the community for years to come.

4 months ago

Lonely Planet Has a New CEO and a New Strategy

Lonely Planet Has a New CEO and a New Strategy

Patrick Whyte, Skift

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

4 months ago

The Long, Sad Collapse of USA Today Travel

The Long, Sad Collapse of USA Today Travel

Andrew Sheivachman, Skift

That's the final nail in the coffin, but USA Today has been building that coffin since 2010.

4 months ago

The New York Times Misfires With 52 Places to Go List

The New York Times Misfires With 52 Places to Go List

Andrew Sheivachman, Skift

Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.

5 months ago

Skift’s Travel Media Favorites of 2018

Skift’s Travel Media Favorites of 2018

Andrew Sheivachman and Skift Staff, Skift

These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.

6 months ago

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

Rafat Ali, Skift

"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."

8 months ago

New Research Report: Digital Advertising Trends in Travel 2018

New Research Report: Digital Advertising Trends in Travel 2018

Haixia Wang, Skift Research

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.

8 months ago

CNN’s Jake Tapper Talks Trump, Marriott and Family Travel

CNN’s Jake Tapper Talks Trump, Marriott and Family Travel

Dennis Schaal, Skift

The D.C. swamp is a little less swampy because Jake Tapper is there. Sometimes the interests of great journalism and the travel industry's desire to break down cultural barriers find themselves in harmony.

10 months ago

Condé Nast Traveler Will Combine U.S. and UK Editorial Teams

Condé Nast Traveler Will Combine U.S. and UK Editorial Teams

Jason Clampet, Skift

There is a striking difference in editorial styles between the two titles, with the U.S. edition hyper-focused on luxury and fashion and the UK one focused on a broader swath of readers. We're interested in seeing what will emerge as the singular voice.

10 months ago