Andrew Sheivachman, Skift
Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.
2 months ago
Seth Borko, Skift Research
Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.
4 months ago
Seth Borko, Skift Research
Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.
5 months ago
CrowdRiff + Skift
Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.
2 months ago
Alistair Barr and Gerrit De Vynck, Bloomberg
Google risks alienating users if it doesn't deliver the best results. As it seeks to maximize revenue on search results the "best results" aren't always what would be best for users.
6 months ago
Sarah Enelow-Snyder, Skift
The Green Book helped black Americans move about safely during segregation, but it also sparked the growth of black leisure travel and fueled entrepreneurship in the community for years to come.
6 months ago
Patrick Whyte, Skift
The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."
6 months ago
Andrew Sheivachman, Skift
That's the final nail in the coffin, but USA Today has been building that coffin since 2010.
6 months ago
Andrew Sheivachman, Skift
Nobody wins from The New York Times making a spectacle out of people's dreams and then recommending a trite list of places to visit. The prominence of destination lists also speaks to the bigger problems in travel media.
7 months ago
Andrew Sheivachman and Skift Staff, Skift
These are the films, magazines, articles, and other pieces of media that inspired the Skift team in 2018. We look forward to being just as impressed in 2019.
8 months ago
Rafat Ali, Skift
"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."
10 months ago
Haixia Wang, Skift Research
Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and technology types.
10 months ago