Media

Travel + Leisure and the Problem of Pay to Play

Travel + Leisure and the Problem of Pay to Play

Laura Powell, Skift

A recent change in policy at Travel + Leisure is setting the luxury travel agent world abuzz. But T + L's move to monetize its A-List also says something about the changing state of travel journalism.

3 weeks ago

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

Sean O'Neill, Skift

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

3 weeks ago

Why U.S. Travel Media Won’t Tell People to Visit Russia

Why U.S. Travel Media Won’t Tell People to Visit Russia

Robert Reid, Skift

Travel is supposed to be the grand connector. Yet, whether consciously or not, the travel publishing world seems to be failing to seize a moment to champion what it always has championed — that travel helps reduce prejudice, bias, and bigotry.

2 months ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

3 months ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Dennis Schaal, Skift

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

3 months ago

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Virtual Reality Was Everywhere at CES but Adoption Remains Limited

Andrew Sheivachman, Skift

Virtual reality continues to evolve as a media format. Vendors and developers are making new concessions based on how consumers use the technology, and the high costs associated with creating 360-degree content.

3 months ago

Top 10 Most Popular Skift Stories of 2017

Top 10 Most Popular Skift Stories of 2017

Dennis Schaal, Skift

These 10 Skift stories got the most clicks in 2017, and none were clickbait. The list shows Skift readers love hotel and online travel stories, original reporting, analysis and breaking news.

4 months ago

Best Travel News Stories of 2017

Best Travel News Stories of 2017

Dennis Schaal, Skift

Our favorites of the year were stories that you could find nowhere else. Each featured hours — or months — of phone calls or in-person interviews, and provided insights about an important development or trend. Each of these talented journalists, you could find nowhere else, either.

4 months ago

Apple Maps Adds Airport Terminal Guide for Travelers

Apple Maps Adds Airport Terminal Guide for Travelers

Andrew Sheivachman, Skift

Built-in maps of airport terminals are certainly useful for iPhone users. But this new feature has a long way to go in terms of airports included and the granularity of information available, before it becomes a mainstay for frequent travelers.

4 months ago

Sponsored
Travel Brands Should Stand Up For the Values They Believe In

Travel Brands Should Stand Up For the Values They Believe In

Oath + Skift

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest impact as the market continues to reward the risk takers.

4 months ago

Disney Drops $52 Billion to Buy Bulk of Fox Entertainment Empire

Disney Drops $52 Billion to Buy Bulk of Fox Entertainment Empire

Anousha Sakoui , Bloomberg

While this deal is all about the entertainment assets, it will have a meaningful impact on theme parks because Disney gets a whole new universe of intellectual property and characters to work with. CEO Bob Iger — who knows his way around major acquisitions and theme park integrations — is now sticking around until 2021 to see this one through.

4 months ago

Sponsored
What Travel Agents Need to Do to Capture and Keep Millennial Attention 

What Travel Agents Need to Do to Capture and Keep Millennial Attention 

Signature Travel Network + Skift

Millennials are often perceived as being totally closed off to the idea of travel agents. However, if the right message is put out there in the right way, these younger travelers are apt to sign on with a travel agent to help them plan the unique, memorable experiences they crave.

4 months ago