Media

Understanding Tripadvisor’s Path to Recovery: New Skift Research

Understanding Tripadvisor’s Path to Recovery: New Skift Research

Seth Borko, Skift Research

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

3 weeks ago

Travel Brands Doubled U.S. TV Advertising in July

Travel Brands Doubled U.S. TV Advertising in July

Dennis Schaal, Skift

The most popular travel ads on TV in the United States in July were aspirational, but they also emphasized booking flexibility and low pricing. Pandemic formulations.

3 months ago

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Sean O'Neill, Skift

Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.

3 months ago

Sponsored
5 Ways Travel Brands Can Double Down on ‘Discovery’ to Re-Engage and Rebound

5 Ways Travel Brands Can Double Down on ‘Discovery’ to Re-Engage and Rebound

Facebook + Skift

With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences.

1 month ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Hotel Marketers Prepare for the Death of Tracking Cookies

Sean O'Neill, Skift

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

4 months ago

Do Travel Influencers Have a Future Now?

Do Travel Influencers Have a Future Now?

Rosie Spinks, Skift

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

5 months ago

The New York Times Drops Travel Section — For Now

The New York Times Drops Travel Section — For Now

Rosie Spinks, Skift

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

6 months ago

Lonely Planet Closes Major Offices But Plans to Keep Publishing Guidebooks

Lonely Planet Closes Major Offices But Plans to Keep Publishing Guidebooks

Paula Hardy, The Guardian

It is more than symbolic that Lonely Planet is closing a facility in Australia, where it was born. It's indeed lonely for anyone traveling these days, and Lonely Planet's future will hinge on millions of travelers getting back out there in unfamiliar cities.

6 months ago

The Travel Media’s Role in the Coronavirus Crisis and Recovery

The Travel Media’s Role in the Coronavirus Crisis and Recovery

Rafat Ali and Rosie Spinks, Skift

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

6 months ago

The Novel Way Some Luxury Travel Companies Are Helping Guests Disconnect

The Novel Way Some Luxury Travel Companies Are Helping Guests Disconnect

Leslie Barrie, Skift

Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.

8 months ago

Culture Trip Struggles to Justify Massive Investment

Culture Trip Struggles to Justify Massive Investment

Patrick Whyte, Skift

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

1 year ago

Hotel Data Giant STR Acquired for $450 Million

Hotel Data Giant STR Acquired for $450 Million

Andrew Sheivachman, Skift

Data and analytics are not just vital in the contemporary hospitality ecosystem but also big business. CoStar's acquisition of STR shows the overlap between traditional commercial real estate and the global hotel market.

1 year ago