Media

Do Travel Influencers Have a Future Now?

Do Travel Influencers Have a Future Now?

Rosie Spinks, Skift

With the travel industry at a historic low, it's hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to reopen.

3 weeks ago

The New York Times Drops Travel Section — For Now

The New York Times Drops Travel Section — For Now

Rosie Spinks, Skift

It makes practical sense that The New York Times would temporarily stop printing the travel section. But it's hard not to see the symbolism of the move.

1 month ago

Lonely Planet Closes Major Offices But Plans to Keep Publishing Guidebooks

Lonely Planet Closes Major Offices But Plans to Keep Publishing Guidebooks

Paula Hardy, The Guardian

It is more than symbolic that Lonely Planet is closing a facility in Australia, where it was born. It's indeed lonely for anyone traveling these days, and Lonely Planet's future will hinge on millions of travelers getting back out there in unfamiliar cities.

2 months ago

Sponsored
Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Accenture Interactive + Skift

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent advertising and marketing campaigns can accomplish.

3 months ago

The Travel Media’s Role in the Coronavirus Crisis and Recovery

The Travel Media’s Role in the Coronavirus Crisis and Recovery

Rafat Ali and Rosie Spinks, Skift

All of a sudden, the world has woken up to travel's hugely consequential role in the world. Our editors discuss how the the travel media (including Skift) should cover this industry moving forward.

2 months ago

The Novel Way Some Luxury Travel Companies Are Helping Guests Disconnect

The Novel Way Some Luxury Travel Companies Are Helping Guests Disconnect

Leslie Barrie, Skift

Getting new books in the hands of luxury travelers benefits everyone. It improves the guest experience, drives loyalty to hotels, and raises the profile of authors. Because of this, we'll likely see more luxury properties partnering with Bedside Reading, the company that's making it happen.

4 months ago

Culture Trip Struggles to Justify Massive Investment

Culture Trip Struggles to Justify Massive Investment

Patrick Whyte, Skift

We get it, startups often have to accept substantial losses in order to quickly expand a particular business. But given the size of Culture Trip's revenue and the market in which it operates, it's difficult to see why investors have pumped more than $100 million into the business.

8 months ago

Hotel Data Giant STR Acquired for $450 Million

Hotel Data Giant STR Acquired for $450 Million

Andrew Sheivachman, Skift

Data and analytics are not just vital in the contemporary hospitality ecosystem but also big business. CoStar's acquisition of STR shows the overlap between traditional commercial real estate and the global hotel market.

8 months ago

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Raini Hamdi, Skift

Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, a must-read for decision makers in travel.

9 months ago

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Andrew Sheivachman, Skift

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

11 months ago

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

1 year ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

1 year ago