Articles tagged “google”

Online Travel

Skift Power Rankings: Sundar Pichai

When Pichai’s Google changes an algorithm or advertising feature, it reverberates throughout the travel industry. Just ask Expedia, Tripadvisor, Kayak and Yelp.
Online Travel

Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.