Articles tagged “generative ai”

Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans.

At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they think about shifting traveler behaviors, and how technology impacts modern booking processes.