There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
Priceline is among a handful of companies testing OpenAI's new voice tech. Priceline envisions that its future voicebot will be able to accompany a traveler through an entire trip.
Is it too far-fetched to think that Brian Chesky might one day pull a "Dara Khosrowshahi," who left his post as Expedia boss for the bigger opportunity to head Uber? After all, developing generative AI at OpenAI is a once-in-a-lifetime opportunity.
OpenAI, Google, and Meta all envision their chatbots as being digital assistants for travel and more. They're not perfect yet, but they're getting closer.