G Adventures Invests in Restorative Tourism Platform Reforest

Adventure travel specialist G Adventures has made a “significant financial investment” in Reforest, a digital platform that connects travelers with local communities that are restoring their ecosystems using reforestation.

Reforest, which is based in Brisbane, Australia, said it enables travelers to give back by having their own trees planted in places where community tourism relies heavily on the preservation of the local environment.

The platform then provides travelers with tangible, visible, scientific data measuring the positive impact of the trees planted on their behalf — including drone-based footage and satellite imagery.

“I’ve never been a fan of carbon-offsetting,” said Bruce Poon Tip, founder of G Adventures, who recently spoke at Skift Global Forum in New York. “The idea that you can have a negative impact in one place and do something positive somewhere else, and that somehow balances the scale, is not science to me, and most of all it doesn’t change people’s behaviour.”

The stake G Adventures has taken not been disclosed but Daniel Walsh, Reforest’s co-founder, said the investment gave the company the means to improve its technology, and expand its offering by marketing the platform more widely within the global travel industry.

“Together we will also create a showcase example of restorative tourism at work as we build the G Adventures’ tree-planting programme together over the coming month,” he said in a statement.