Tourism News

The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed.

At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought.

Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region.

A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.

As of April 2026, the index stands at 99. The East is gaining. The West is losing ground.

Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.

These may read as bets on new Texas wealth. They’re also real estate plays, with branded residential as the anchor that makes the hotels financeable.

Fiji earns most of its tourism money from Australia and New Zealand. The Trip.com deal is Fiji's bet on Asia as a backup plan, before someone else claims that space.

The CBP's new social media rules weren't in effect yet, but the proposal made international travelers reconsider the U.S. as a welcoming destination.

With occupancy at 10% and summer ahead, fee exemptions may matter less than empty rooms.