Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday.
“Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania,” Booking.com stated as it cited Klook as “the category leader for experiences in Asia.”
Booking.com is headquartered in Amsterdam, and Klook is based in Singapore.
Booking.com already had provider agreements with TUI’s Musement, based in Europe, and Tripadvisor’s Viator, which is headquartered in the U.S.
Ted Clements, FareHarbor’s acting CEO who served as chief operating officer for the last three years, will step down from these positions in September, Skift has learned.
Staff was informed of the move Tuesday, and no replacement has been named. Clements plans to stay in Amsterdam, headquarters for sister company Booking.com, and may pursue new opportunities, according to the announcement.
Rob Ransom, senior vice president, global strategy and business development for Booking Holdings, made the internal announcement, and said he would play a more active role in FareHarbor.
FareHarbor more than doubled its revenue during the years Clements served as chief operating officer, according to the announcement.
Tours and activities are key to Booking Holdings’ connected trip strategy, which aims to provide a hassle-free travel experience throughout the journey.
FareHarbor co-founders Lawrence Hester and brother Zachary Hester left Booking Holdings in July 2021. Max Valverde, who served as FareHarbor CEO from 2019 to 2021, likewise left Booking at that time.
FareHarbor’s strategy has evolved over the last few years, evolving from an exclusively build-your-own strategy model in the early days under Booking Holdings to include FareHarbor outsourcing some of that work to partners such as TUI’s Musement and Viator in recent years.
The changing of the guard at FareHarbor comes as Google is getting more aggressive in building its own “things to do” business with an emphasis on big attractions. Booking engines such as FareHarbor and Peek participate in Google’s offering.