Skift Travel News Blog

Snap claimed Etihad trimmed its “costs per flight search” four-fold using Snap’s new dynamic travel ads, which is now rolled out globally.

This ad format, according to Snap, is a travel category expansion that enables advertisers, including airlines, hotels, destinations and tour operators, to engage in advanced audience targeting based on a Snapchatter’s travel intent and backed by local relevance.”

“With travel demand seeing a continued strong recovery in Q1 2022, we were of course keen to capitalize by converting existing customers and, importantly, acquiring new ones,” Phil Dodwell, who heads marketing at Etihad, said in a statement. “However, the marketplace for air travel remains highly competitive so ensuring relevance is key.”

He said the airline will be continuing to use Snap’s dynamic travel ads in the second quarter, and particularly likes the format’s prospecting capabilities.

Snap’s prime users are Gen Zers and Millennials.

Despite inflation taking a chunk out of family spending power in the UK, only 8 percent of Gen Z respondents in a survey said they would give up vacation plans to cut costs.

But the Advertising Week Europe survey, conducted by Lucid, found a generational divide on the issue. Boomers — people age 68-77 — were the most likely (27 percent) to give up on their holiday dreams because of inflation, which saw the Consumer Prices Index jump 9 percent year over year in April.

“Fewer than half (46 percent) said they would cut back on travel and holidays, indicating cancelling trips already delayed by the pandemic is out of the question for many,” Advertising Week Europe said.

The survey also uncovered regional differences on the issue within the UK. For example, survey respondents in England’s southwest, which includes places like Bristol, were the least likely (9 percent) to quash travel plans because of inflation.

However, survey respondents in England’s east, including London, as well as people in Northern Ireland, were the most ready (23 percent) to cancel their vacation plans.

Meanwhile, plenty of U.S. residents plan to get into their cars or take flights over the upcoming Memorial Day weekend.

The Vacationer found that 60 percent of U.S. adults plan to travel during Memorial Day weekend, up from 27 percent a year ago.