Articles tagged “social media”

Travelers are increasingly turning to TikTok to help plan trips, and this episode of the Skift Travel Podcast examined how travel brands can best use the platform's massive popularity to their advantage.

Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.

Harbin's success at the 2025 Asian Winter Games highlights its already booming winter tourism, but the city's next challenge will be maintaining its momentum.

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

RedNote’s surge highlights a unique opportunity for Chinese travel brands to redefine how they engage with a global audience. As the platform gains traction, its role in shaping cross-border tourism trends could be transformative — if the momentum lasts.

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.