Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

a view of a swimming pool that's covered over

Hotels

How Marriott Is Defending its Lead in Branded Residences

If you've ever stayed at a hotel and thought "I wish I could just live here," well, you're not alone. Marriott says its sales of branded residences are booming.

Debbie Carlson | 10 hours ago

Hotels

Minor Hotels to Unveil Masterbrand and Unify 8 Chains on One App

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

Sean O'Neill | 14 hours ago

a hotel lobby after a renovation in late 2024 with lots of marble and comfy leather furniture

Hotels

Recession Watch for Travel? These Hotel Insiders Don’t See it (Yet)

U.S. hotel executives say they're maintaining cautious optimism while vigilantly monitoring shifts in consumer confidence, government spending, and regional demand patterns.

Sean O'Neill | 4 days ago

Hotels

Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton

Accor's ALL loyalty program has achieved a notable milestone, but faces challenges in competing with industry giants due to its smaller hotel footprint and a differing focus on experiences.

Luke Martin | 5 days ago

Hotels

Sandals Resorts Explores Sale for Over $6 Billion, WSJ Reports

Sandals Resorts, the Caribbean luxury all-inclusive operator, is said to be restarting sale efforts a few years after its founder's death. The potential move comes as the brand makes a multi-million dollar marketing push.

Sean O'Neill | 6 days ago

Hotels

The White Lotus Effect: Continued Boost for Thai Luxury Hotels

The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.

Luke Martin | 6 days ago

Hotels

Sonesta CEO: Bookings Are 'Still Strong' as it Aims to Sell 114 Hotels

Sonesta wants to be in the business of licensing hotel brands rather than owning hotel buildings, just like its larger, asset-light competitors.

Sean O'Neill | 6 days ago

Hotels

Hyatt Accelerates UK Mid-Market Push

Hyatt is breaking out of its luxury mold in Europe, betting big on the UK's mid-market sector in a move that signals a broader transformation across the continent.

Luke Martin | 7 days ago

Hotels

Oyo's CEO Talks Going Premium in India, Motel 6 M&A and Shark Tank

Oyo Hotels founder and Group CEO Ritesh Agarwal is pursuing "relative premiumization" by expanding its upmarket offerings like Townhouse Hotels in India and bringing brands like Sunday to the U.S. market.

Sean O'Neill | 7 days ago

A woman sitting on a stage interviewing a man on a remote feed

Hotels

Marriott CEO on U.S. Recession Fears and India's Untapped Potential

Despite global economic uncertainties, Marriott is betting big on India, emphasizing local empowerment and streamlined growth.

Luke Martin | 7 days ago