Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

aerial view looking down on a new hotel in southeast asia

Hotels

Accor's Two-Track Strategy: Luxury for Growth, Economy for Profit

Skift spoke with Group Deputy CEO Jean-Jacques Morin about Accor's strategic pivot in key areas, such as why half of its new hotels will be in Asia this year.

Sean O'Neill | 1 day ago

Hotels

Choice Has Dumped Hundreds of Budget Hotels in Upscale Strategy Shift

Choice Hotels has been abandoning its roadside motel roots for more lucrative upscale and extended-stay properties. That means ice machines are out, and Instagrammable lobbies are in.

Sean O'Neill | 1 day ago

the CEO of hotel group IHG waves to owners at a conference in 2024

Hotels

IHG CEO Touts Record Pace of Converting Buildings to Its Hotel Brands

"Here's a mostly empty office building that we want to turn into a cool hotel" is, in 2025, an easier sell to lenders than "Here's an empty lot that we want to turn into a cool hotel." That's true because of high interest rates and construction costs.

Sean O'Neill | 3 days ago

Hotels

IHG Buys Ruby Hotels as 20th Brand

IHG's latest franchising deal underscores how there's distribution pressure on independent hotel brands to join forces with the largest hotel groups.

Sean O'Neill | 3 days ago

A view of a resort hotel with a big pool on a sunny day Hyatt Ziva Los Cabos

Hotels

Hyatt Pushes Into Mid-Market Hotels While Doubling Down on Luxury

Hyatt is diversifying beyond luxury and premium. Appealing to multiple types of customer needs could provide a buffer against potential economic slowdowns long-term.

Sean O'Neill | 1 week ago

Hotels

Wyndham Gains From Infrastructure Boom With Record Pipeline

The hotel industry is having its own AI moment, helping to house all the construction workers building the needed data centers.

Sean O'Neill | 1 week ago

Hotels

Marriott's Latest Report: 9 Things We Learned

In good news for Marriott, travelers who've been flooding its hotels since the pandemic have been willing to pay prices that reflect a higher cost of doing business.

Sean O'Neill | 1 week ago

Hotels

Hyatt Buys Playa for $2.6 Billion in Bet on All-Inclusive Resorts

The acquisition positions Hyatt to capitalize on the growing demand for luxury all-inclusive experiences, while adding significant scale to its resort portfolio in key leisure destinations where development opportunities are limited.

Sean O'Neill | 2 weeks ago

photo of executive stitting and looking at camera Elie Maalouf IHG CEO

Hotels

IHG CEO Targets Indie Hotels in Tech-Driven Expansion — Exclusive Interview

IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation.

Sean O'Neill | 2 weeks ago

reception area of a boutique hotel in London called Nomad

Hotels

We Now Know What Hilton Paid for NoMad Hotels: Just $56 Million

Hilton has revealed it paid $56 million to acquire a controlling stake in NoMad Hotels, a smaller sum than recent comparable acquisitions in the luxury hotel sector. Now it plans to scale the brand to 30 to 50 hotels.

Sean O'Neill | 2 weeks ago