Articles tagged “snapchat”

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

Today’s travelers prioritize recommendations from their close friends and family members, even as the relevancy of personalized digital ads improves. As the “best friends network,” Snapchat is showing brands how to reassess influencer culture and leverage modern tech to transport and inspire travel decision-makers.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

The economic spinoffs of Qatar's World Cup will be felt all over the region that has been looking to diversify beyond the oil sector.

Snap claimed Etihad trimmed its "costs per flight search" four-fold using Snap's new dynamic travel ads, which is now rolled out globally.

These global travel managers are fielding a lot of new demands from travelers. Is this a sign of things to come?

Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.

The messaging app bets it can leap into becoming a platform for discovering places and hotels. Odds are against the company. But odds are in favor of visual-first search becoming widespread.

For many travelers, loyalty programs increasingly feel like gambling in a casino — where the house is stacked against you. Adding flexibility to programs can help brands regain travelers' trust.

But is the Snapchat audience willing to devote more than three seconds to watch it? This is something any travel brand attempting to experiment on this platform should ask themselves.