Articles tagged “snapchat”

Experiences

Why Travel Planning With Friends and Family Starts With Snapchat

As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.
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Online Travel

Snap Says Friends and Family Are the 'Real' Travel Influencers

Today’s travelers prioritize recommendations from their close friends and family members, even as the relevancy of personalized digital ads improves. As the “best friends network,” Snapchat is showing brands how to reassess influencer culture and leverage modern tech to transport and inspire travel decision-makers.
Sponsored
Food and Drink

Fast Food Is Beating Fast Casual on Mobile and Social Media

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.