Tom Lowry

Latest Stories

Skift Meetings

9 Travel Trends Impacting Events Right Now

Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. 

2 years ago
9 Travel Trends Impacting Events Right Now

Skift Meetings

Why Cultural Heritage Matters More Than Ever for Events

As we battle with the challenges of connecting remote workforces and the impacts of the Russia-Ukraine war, venues rich in cultural heritage provide powerful backdrops that highlight diversity and help to foster human connection. 

2 years ago
Why Cultural Heritage Matters More Than Ever for Events

Hotels

Rethinking the Hotel Gym Gets a Heavy Lift

The pandemic has shifted the industry’s focus from fitness to wellness — which means reimagining investments in spaces like the hotel gym, and shared equipment.

Carley Thornell, Skift | 2 years ago

Rethinking the Hotel Gym Gets a Heavy Lift

Tourism

Colombia Poised to Be Big Source Market for U.S. Destinations Beyond Florida

Colombians are itching to travel, particularly to the U.S. Now it's up to U.S. destinations, outside of Florida, to get much busier with their pitches. Are you listening, places like Las Vegas and Chicago?

Paula Krizanovic, Skift | 2 years ago

Colombia Poised to Be Big Source Market for U.S. Destinations Beyond Florida

Airlines

Delta Air Lines Tweaks Loyalty Program to Cater to Leisure Travelers

Delta made two improvements around the edges of its mileage program. But it eschewed the sort of conceptual change American made last month, retaining metrics for status accumulation.

Ted Reed, Skift | 2 years ago

Delta Air Lines Tweaks Loyalty Program to Cater to Leisure Travelers

EventMB

The Gig Economy Is Booming in the Event Industry

The tight labor market is fueling demand for freelance services in the event industry. For their part, planners are moving into freelance work for greater flexibility, relief from career burnout, and the chance to focus on aspects of the job they enjoy most.  

2 years ago
The Gig Economy Is Booming in the Event Industry

Skift Meetings

The Metaverse Event Platforms Misleading Investors With Crypto and NFT Schemes

More and more crypto funds are promising investors the chance to carve out territory in the metaverse, with some marketing futuristic VR event platforms. Are they really the deal of a lifetime, or are they scams?

2 years ago
The Metaverse Event Platforms Misleading Investors With Crypto and NFT Schemes

Skift Meetings

Events Are Back: But Where Are All the Attendees?

Events are back, but the attendees are slow to return. What’s behind the low numbers? When 2022 kicked off, it felt like the golden year had finally arrived for the event industry. Behind what has happened.

2 years ago
Events Are Back: But Where Are All the Attendees?

Skift Meetings

Orlando’s New Star Wars Hotel Just Raised the Bar for Event Experiences 

Expectations for in-person events are high as attendees seek deeply-engaging experiences. The launch of Disney’s Star Wars: Galactic Starcruiser is already inspiring planners looking to create truly immersive event experiences.

2 years ago
Orlando’s New Star Wars Hotel Just Raised the Bar for Event Experiences 

Skift Meetings

4 Creative Settings for Smaller Events

When designing experiential elements for micro-events, looks matter. By choosing a visually distinct venue, planners can enhance their micro-event content, theme, and overall experience. 

2 years ago
4 Creative Settings for Smaller Events